Here's a preview of the debut Spring Collection of The Invisible Clothing Brand, a streetwear brand based out of Vancouver. With the launch of the brand we've opened a Pop Up Shop located at 434 Columbia Street in Chinatown, which will be open until May 1st. The webstore is available to view the rest of the collection at http://www.becomeinvisible.ca/ Stuff is looking good. Nice to see more Vancouver brands popping up. It was only a matter of time.
About the Brand: http://www.becomeinvisible.ca/pages/about-us
Feedback is appreciated.
Thanks for the ups! I've wanted to start a clothing brand since I took a screen printing course in high school back in 05. I went to work in the oil industry so I could buy a bunch of screen printing equipment and started printing some sample designs mainly for myself and friends. The great thing about screen printing is being able to have an idea, design it, print the film, burn the screens and be wearing the shirt all in a day's work. I think the idea for The Invisible Clothing Brand partially came from wanting to start a brand without any logo or branding, but I realized its too hard to market something like that. Then in 2009 while working my mindless job in the oil industry I came up with the concept for Invisible. There's a few different meanings behind the brand but basically it's like when you have this idea, this vision of something you've always wanted to do, and you keep nurturing that vision until you see it very vividly, and you want to see it materialize because the rest of the world can't see what your vision is... it's invisible. I worked in the oil industry for 5 years and spent most of the time just thinking about starting this brand, a passion of mine for as long as I can remember. Finally, last summer I decided to stop fucking around and commit to my dream. Worked all fall and quit in December. Unfortunately it's too expensive/ hard to find space to rent in Vancouver that I could set up printing equipment, so I worked with some local printers while my equipment lays dormant. One day I hope I can set up a shop and use it again to do test prints and do some limited edition printing
Many of these designs I printed years ago as samples and still just really like them. I know the larger prints aren't for everyone and even myself, I also like simple and smaller designs as well, but I felt obligated to stay true to where the brand started, to my original ideas and designs.
This is the first design I ever printed of the brand. You can't really tell but "INVISIBLE" is printed in glow in the dark ink, as well as the inside of the logo. The effect works well in clubs etc. The logo itself is just something I drew one day, no real meaning behind it and it's open to interpretation. Over the years I have come to realize because of the oblong shape it's hard to this logo incorporate into the designs, so I decided I'm going to change the logo each year. I have an idea of how I want to go about it which I'm not going to get specific about because it will be part of the fall collection, but basically the logo will be changed on this design (a staple design for the brand) as well as on the woven hem label which will create a sort of timeline, so you can tell which year the shirt was made by the corresponding logo.
Anyways this is the beginning of my journey, and I've had a lot of fun with it. There's been a lot of learning involved as well and starting a brand is much more than just having a good idea, which I'm realizing more and more each day. I'm glad I stumbled onto this forum because it's great to see what other people's ideas are and what they're inspired by. I guess I just wanted to explain a bit about my passion and the vessel for which I'm able to showcase it. I want to start a brand that promotes positivity, draws inspiration from more than just what's currently trendy, and most of all I just want to keep doing what makes me happy.