To be honest. After seeing either the fake or real "coke" being made in the kitchen I didn't want to watch the video anymore.
Making a connection between those items and your clothes makes no sense.
Are you promoting drugs or your clothes
If you say you are promoting a lifestyle than you just singled out a number of people who can't relate or don't like drugs.
You sound like a educated or possibly mature individual to hold those opinions on drugs, so I explain to you the over extended metaphor we used to articulate the cut throat strive we carry to reach our goals and succeed. The fact that we are preparing "fake" drugs does not imply we ourselves idolize the USE of drugs but rather the SALE and the many aspects to pushing weight. The BUSINESS mentality of coming from nothing and creating an empire. How many rappers/artist do people idolize that claim to have came up by selling rocks? Someone also mentioned our "hipster" infinity logo when only a narrow minded individual would forgo to see the symbolism in an infinity symbol. We as humans are infinite, limitless and perfect. GODS if you will. The brand has great depth that will be shown more in coming collections, but we figured when we made the video most people wouldnt understand alot of the deeper meaning. Narrow minds form bad opinions. Lions dont lose sleep over the opinion of sheep. Elevate your thinking young gods.
You're coming off as corny and a little condescending. First off, your explanation for the drug metaphor is a reach to be honest. Realistically most customers aren't going to sit down and try to analyze your metaphor, it's not like you're a big brand so it's not worth their time. Do something different to promote your clothes via a video lookbook because creating fake drugs, sipping 40s and wearing supreme just ends up making your video look like a tumblr production lol. If you want people to understand your symbolism, YOU have to define it for them and actually tell what the lifestyle is. No one is going to look at your shit and say "Gee wilikers, their clothing represents the infinite nature of humans". Don't act like you're some high thinking designer when your ideas/concepts are recycled ideas that you didn't even bother to define for your audience. "Narrow minds form bad opinions. Lions dont lose sleep over the opinion of sheep. Elevate your thinking young gods." Fuck outta here with that pretending-to-be-deep-but-not-really nonsense. None of your stuff even remotely provokes the thought of higher thinking. Elevate your product bro.
Well aren't you clever. You have some really good points on consumerism, but the tumblr production your talking about is a critical marketing concept that has been extremely beneficial via $ALE$. Its the same idea that all upcoming hiphop artist happen to be wearing either : 10deep, supreme, the hundreds, blackscale, diamond ect. because subconsciously or consciously it provokes the person to consume that image. Of course its only obvious you need to promote your own image and meaning behind your brand but when your dropping your first collection like us here at VLS this allows us to enter the industry more highly regarded by CUSTOMERS/CONSUMERS and viewed just as highly as the brands we appear next to, hence why you see like 5 supreme caps in one frame and more supreme beanies on the couches lmao. Our brand carries a very conscious ora and encourages self enlightenment and freedom from mental slavery which will be executed more in the coming collections. For this video frankly deadlines were not met, production fell behind, and the video suffered because of that. Stick around though you have some good criticism and our brands only getting better , "creating every master piece better than our last release".