great typography, it goes well with the flow of the fin of the whale..perhaps you guys can clean up the whale a bit more..the back make it more smooth..the eye a bit bigger..it looks just like a dot in the middle of a shape..possible add some depth and details to differentiate different body parts of the whale.. the leaf is so small it seems non existent or looks like you threw it in there at the last second..the leaf is as important as the whale if it going to be apart of the main logo you are using. You can incorporate the leaf inside the whale..scale it up bigger to where its a knockout against the whale and then people will understand where the word fresh comes into play..hope all works well in the future!
I think its an Elephant man but I agree the eye needs to be a little bit bigger but I like its simplicity
@jaemznugyen I agree, I have scheduled to get some professional lifestyle shots done. My photographer has been away for a couple months so I tried to make due but luckily they are available. So I will have some good shots before the release because I definitely don't want to give that "CAWP DEEZ SWAG SHIRTS WIT OUR FRESH JAYZ" type of vibe haha. Not what we are going for at all.
@cmpndist Thanks! Yeah its an elephant
@casein_point Thank you, I will try playing around with the eye and see if I like it bigger. I was curious how other people would perceive the logo. When I designed it, to me its obvious it's and elephant holding a leaf, but sometimes when you get deep in a project it can be hard to step back and see what other people might see.
Thanks for all the feedback!