Dwayne "The Rock" Johnson Inks Deal With Under Armour

Under Armour has signed The Rock to its roster of endorsers, according to a post by Johnson himself. The actor writes that this “partnership has been years in the making,” and he’s been spotted in UA gear several times now so it isn’t that big of a surprise. However this marks a move by UA to extend its reach past endorsing only professional athletes. Expect The Rock to begin appearing in more advertisements with the brand, and perhaps even debuting his own range of products.

IT’S OFFICIAL. The Rock/Under Armour partnership has been years in the making and we’re proud and pumped to have it come to fruition. The goal is to bring you innovative and bad ass products that inspire men, women and kids to stay hungry, humble and always be the hardest workers in the room. #WereJustGettingStarted #UnderArmourFamily #HardestWorkersInTheRoom #ChaseYourGreatness #IWill

A photo posted by therock (@therock) on Oct 22, 2015 at 1:19pm PDT