Sign up for our newsletters
Receive the latest in Footwear, Fashion, Music and Creativity in our newsletters.
Sprite gives honors to the hip-hop culture with their new “Obey Your Verse” Lyrical Collection. The campaign launched on Sunday night during ABC’s NBA Finals pre-game show before Game 5 featuring footage from Drake and Nas’ Sprite concert during NBA All-Star Weekend in NYC back in February. The campaign offers a limited edition of 16 bottles and cans with uplifting lyrical contribution from the likes of Drake, Nas, The Notorious B.I.G. and Rakim. Expect bars from songs such as Drizzy’s “0 to 100,” “Over,” “Started From the Bottom” and “Tuscan Leather,” as well as “If I Ruled the World,” “It Ain’t Hard to Tell” and “The World Is Yours.”