New Era Launches Premium Headwear Line "Edition X"
Longstanding sports heritage brand New Era dives into its lifestyle division to reveal a new line
Longstanding sports heritage brand New Era dives into its lifestyle division to reveal a new line of premium headwear dubbed “Edition X.” Sold exclusively at select Foot Locker stores across Europe, Edition X is a unique series of specially branded headwear combining style and innovative design. The inaugural drop, Xclusive NE 001, offers four handcrafted caps featuring a monochrome color scheme, intricate woven details, deluxe leather, premium suede and metal badges. The Los Angeles Dodgers, New York Yankees and Brooklyn Nets are the first to appear in this limited-edition collection. Of which the black PU leather Yankee 9FIFTY snapback will be limited to just 144 pieces (branded with a unique reflective “X” tab at its rear to signify its rarity) and exclusively available at Foot Locker’s London (Oxford Street), Paris (Les Halles) and Milan (Corso Vittorio Emanuele) stores.
With prices starting at €35 EUR (approximately $40 USD), the Xclusive NE 001 is currently available at select Foot Lockers in Europe. Stay up to date on Edition X by visiting www.footlocker.eu and following @neweraeurope and @FootLockerEU on Instagram, Facebook and Twitter.