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Apple's Jony Ive Sits Down with TIME Magazine

Thanks to Apple‘s notorious secrecy and Jony Ive‘s well-documented modesty, in-depth interviews with the renowned design chief are virtually non-existant – until now. Ive recently invited John Arlidge to Silicon Valley’s Cupertino for a lengthy interview for TIME Magazine – Ive’s first since becoming Apple’s head of design almost two decades ago. The piece covers everything from Ive-led innovations like the iMac, iPod, iPhone, and iPad to the late Steve Jobs and what the future holds for the tech giant. You can check out the opening paragraphs of the Arlidge-penned piece below while the article can be read in its entirety over at TIME.com.

We use Jonathan Ive’s products to help us to eat, drink and sleep, to work, travel, relax, read, listen and watch, to shop, chat, date and have sex. Many of us spend more time with his screens than with our families. Some of us like his screens more than our families. For years, Ive’s natural shyness, coupled with the secrecy bordering on paranoia of his employer, Apple, has meant we have known little about the man who shapes the future, with such innovations as the iMac, the iPod, the iPhone and the iPad. But last month, he invited me to Cupertino in Silicon Valley where Apple is based, for his first in-depth interview since he became head of design almost 20 years ago.

The gods — or was it the ghost of Steve Jobs? — seemed against it. Jobs didn’t like Apple execs doing interviews. It had not rained properly in California for months but that morning the clouds rolled off the Pacific, turning the Golden Gate Bridge black. Interstate 280 South to Silicon Valley was a river of water, instead of the usual lava streaks of stop-start SUVs. But just after 10AM, an Apple tech-head appeared in an all-white meeting room on the first floor of building 4 of the firm’s antiseptic headquarters with strict instructions to find an Earl Grey tea bag.

“Hello. Thanks for coming,” grins Ive, as he rolls in, picking up his brew. Ive is the most unremarkable remarkable person you could meet. You might think you’d recognize him if you passed him on the street, but you wouldn’t. He’s not particularly tall, is well built and bald(ish), has two-day-old stubble and dresses like dads do on weekends — navy polo shirt, canvas trousers, desert boots. He speaks slowly and softly in an Essex accent totally unaffected by living in America for more than two decades. “I can’t even bring myself to say math, instead of maths, so I say mathematics. I sound ridiculous,” he laughs.

Date: /Author: Staff/Source: TIME
Category:  Tech/Tags:  Apple, Time Magazine, Jony Ive, Time
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