BBDO Group Moscow Offices by Nefaresearch
In developing ad agency BBDO’s office in Moscow, the main challenge that architectural firm
In developing ad agency BBDO’s office in Moscow, the main challenge that architectural firm Nefaresearch faced was finding a way to reconstruct a 19th century four-story factory building into a modern office space that meant the constant change of the advertising industry. The goal was to create, with irony, a rich dynamic and contemporary image in the BBDO’s branded palette that unified each office space, yet divided them into functional work zones. While the ground floor serves as a welcome center for its visitors and guests, it also features a number of working/meeting areas as well as a cafe that can transform into several additional functions, from conducting seminars to a testing lab. The remaining three floors are devoted to working spaces that are intended to respond to the ever-changing realm of advertising by being instantaneously reconfigurable depending on its required purpose.