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Y-3 2013 Fall/Winter Campaign

Previewed at New York Fashion Week in February, adidas’s luxury sportswear segment has announced

Previewed at New York Fashion Week in February, adidas’s luxury sportswear segment has announced the release of its visual campaign for the season. As a continuation of the bold campaigns we have previously seen issued from the brand, the images themselves parallel guiding themes found in the collection; namely the juxtaposition of tradition and technology that is demonstrated through the use of color blocking to contrast the wood paneled backdrops. Reemerging from the runway show are a selection of fearless shades including “ultra-pop” (acid green), and “alpha-pop” (hot pink), which find themselves applied to a strong trio of looks, emphasizing the brand’s tech direction with synthetic and patterned pieces making a notable impression on Y-3‘s fall/winter lineup.

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