BEAMS — the Japanese mini-empire of clothing, cafes, sundries, interior goods, music and art — is best known for its globetrotting styles and in particular, its Far East-meets-West interpretations of classic American clothing. So it’s no surprise that for Summer 2013, the brand/retailer has offered up a take on one of Americana’s most summery staples: the aloha shirt. Consisting of five distinct patterns — including a resplendent jungle tiger print and “crazy” patchwork options in rayon — BEAMS’ great-fitting versions are an easy way to inject color and pattern this summer without venturing into obnoxious tourist territory. This season’s breezy collection is rounded out by patterned shorts and surf trunks, a graphic tee, and classic chinos inspired by the fit of the Levi’s 501.
Look for BEAMS’ latest releases for Summer 2013 now at our online store.