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Nike Air Max 1 Engineered Mesh "Air Reinvented" Event @ JUICE

Nike celebrated the legendary Air Max on March 28th with an event at famed retail destination JUICE Hong Kong. While the latest collection was featured, past collections were on hand to show the evolution of design which included the Air Max 1, the Air Max 1 OG EM, together with the recent Air Maxim 1+ and Air Max Motion. With a theme of ‘Evolution Meets Revolution,’ the center of the evening focused on a special Air Max station. The display featured bright colored tubes showcasing generations of designs, beginning with the very first transparent Air unit from 1987. Guests included trendsetters from around the world, including Juice/CLOT hosts Edison Chen and Kevin Poon, streetwear bible All Gone creator Michael Dupouy, Masta Lee of Amsterdam’s Patta boutique and to name a few.

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