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British menswear label Lyle & Scott celebrates the opening of their new flagship store located on Carnaby Street in London’s West End. The brand’s Marketing Director Richard Martin commented on the Lyle & Scott’s new direction explored with the new store: “With a refreshed brand focus and 140 years of trading to celebrate next year, it is important to have a visually enticing platform from which to showcase our newly segmented collections.” The space was realized together with creative agency Brinkworth and reflects the brand’s unique heritage influenced by golf, and British and Scottish culture. Furthermore, the brand utilized old factory icons such as wooden looms used in the production of classic British knitwear to further tell the brand’s story alongside photographs by Walter Nurnberg O.B.E. taken at Lyle & Scott’s Hawick factory. Be sure to visit Lyle & Scott’s website for more information.
Lyle & Scott Flagship Store
1-2 Carnaby Street
London, W1F 9QF