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Oregon-based Bluer Denim is no ordinary denim label. With a design team based in Portland and sourcing and manufacturing operations scattered across the country, each handmade item of denim is a product of all the best that the U.S. has to offer. In this video, Jeffrey Todd Shafer of Bluer Denim gives a narrative on what makes his business model different. Oriented towards sourcing and manufacturing textiles in the U.S., having a transparent sourcing policy, and offering affordable prices and neat services such as free home try-on, this innovative denim maker is making waves in the industry. Furthermore, each handmade item of denim rests on a bedrock of strong social responsibilities and Jeff Shafer’s genuine approach to business sees the implementation of imaginative programs such as buy-one-give-one. Check out the video above and visit the Bluer Denim website for more information.