Bugatti Head of Design’s Personal Porsche 911 Project
This episode of Driven takes us under the roof of a custom Porsche 911, one of the most iconic cars ever produced. The 911 project is the undertaking of Achim Anscheidt, the head of design at Bugatti. With Bugatti’s known design heritage, it’s no wonder that the same techniques were applied when it came to the designer’s car project. Anscheidt drives around the weaving streets of Berlin and answers the important questions about design, construction and positive obsession. The viewer is reminded that passion in all things is absolutely vital, and considering the example at hand, one cannot avoid a feeling of creative inspiration.