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Freshjive 2012 Spring/Summer "Less Than Zero" Collection

New from Freshjive comes a look at the 21-year-old West Coast brand’s “Less Than Zero” collection. Obviously inspired by the cocaine-charged, morally vacant and insidiously good-looking characters of Bret Easton Ellis’ seminal work of California nihilism, the lookbook does a nice job of encapsulating the aesthetic of 1980s LA without going overboard on the colors and prints. Updated, of course, with more modern fits and on-trend details, Freshjive’s “Less Than Zero” line is sure to be a hit for literarily-inclined streetwear fans.

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