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During game 3 of the NBA Finals, Dr. Dre debuted a new TV spot titled “Good Things” which unveiled the 2012 Chrysler 300. Featuring a special partnership with Dr. Dre’s Beats by Dre audio company, Dre and Jimmy Lovine’s efforts on the the 2012 Chrysler 300 were to create the closest experience possible to a recording studio in a car. The commercial was directed by Mark Romanek.