The Process – Eddie Cruz
October 12, 2009 ⋅ Uncategorized ⋅ by L. Ruano ⋅ 16 Views

The highly respected Rickey Kim, founder of Evil Monito Magazine, teams up with Levi Maestro for the launch of his new web-based series The Process. In this inaugural episode, we gain a better understanding of Eddie Cruz (Undefeated/Supreme), his influence on modern day street culture and the mind behind some of the more successful collaborative projects in recent years. Offering a new and refreshing concept, The Process captures creatives in their purest form, narrated by the wise words of Mr. Kim.

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  • Chuck D

    Eddie’s stores have been responsible for showing us in LA what’s up before all the blogs, forums, magazines, etc. RESPECT. Before there was a Supreme store or Bape store in LA, Union was selling their merchandise. Before even Undefeated or the concept of a storefront selling limited edition sneakers, his stores had it. Stussy will always remain. Undefeated has no competition. Union will always be forward thinking. Supreme is just a beast. RECOGNIZE.

  • Chuck D

    Eddie’s stores have been responsible for showing us in LA what’s up before all the blogs, forums, magazines, etc. RESPECT. Before there was a Supreme store or Bape store in LA, Union was selling their merchandise. Before even Undefeated or the concept of a storefront selling limited edition sneakers, his stores had it. Stussy will always remain. Undefeated has no competition. Union will always be forward thinking. Supreme is just a beast. RECOGNIZE.

  • 74xl

    Hey NOBORU, we get the point…. Mr kim just sounds as with his “uhmmms” and pauses while he looks for a complex word to describe his feelings toward Eddie Cruz….. i learned nothing other than this mr. KIM annoys me

  • 74xl

    Hey NOBORU, we get the point…. Mr kim just sounds as with his “uhmmms” and pauses while he looks for a complex word to describe his feelings toward Eddie Cruz….. i learned nothing other than this mr. KIM annoys me

  • noboru bitoy

    I think some of you guys might be missing the point… Isn’t this Mr. Kim’s ‘portrait’ of Eddie Cruz? Or do I have the wrong impression about this show?

  • noboru bitoy

    I think some of you guys might be missing the point… Isn’t this Mr. Kim’s ‘portrait’ of Eddie Cruz? Or do I have the wrong impression about this show?

  • using namespace ピカチュウ;

    Wow, I thought I was the only one that thought he was rambling on about nothing.

  • using namespace ピカチュウ;

    Wow, I thought I was the only one that thought he was rambling on about nothing.

  • anon

    swing….. and a miss. relax mr. kim, you’re not saving the whales.

  • anon

    swing….. and a miss. relax mr. kim, you’re not saving the whales.

  • derf

    probably one of the greatest slots given on Hypebeast in a while.. Just my opinion..

  • derf

    probably one of the greatest slots given on Hypebeast in a while.. Just my opinion..

  • truth

    horrible. i don’t wanna hear MR. KIm’s voice all up in my ear while staring at a montage of close up shots of Eddie cruz

  • truth

    horrible. i don’t wanna hear MR. KIm’s voice all up in my ear while staring at a montage of close up shots of Eddie cruz

  • Boom

    Eddie is the man, the narrator concept is annoying…would have loved to hear Eddie in a Q & A

  • Boom

    Eddie is the man, the narrator concept is annoying…would have loved to hear Eddie in a Q & A

  • RW!38

    I feel like this should be the trailer to a more in depth interview. I love the style, and the potential… But we need more than just a perspective.

  • RW!38

    I feel like this should be the trailer to a more in depth interview. I love the style, and the potential… But we need more than just a perspective.

  • http://www.dontbelievethehypebeast.com wack

    This was totally bland and uninspiring. =/ I learned nothing about eddie and heard too much of mr.kim… When will Hypebeast cover something new worth covering instead of just showing the same group of people love on the blog. bleehhhhhh ON TO THE NEXT!

  • http://www.dontbelievethehypebeast.com wack

    This was totally bland and uninspiring. =/ I learned nothing about eddie and heard too much of mr.kim… When will Hypebeast cover something new worth covering instead of just showing the same group of people love on the blog. bleehhhhhh ON TO THE NEXT!

  • sucky

    This should be renamed rickey kim circle jerk

  • sucky

    This should be renamed rickey kim circle jerk

  • D.A.

    wow. way too much rambling about nothing.

  • D.A.

    wow. way too much rambling about nothing.

  • Lil Boosie

    Plays like an epilogue right? With the emo music and all. “He was a good man, talented, rode bmx bikes in his free time and always kept an appetite of new things that was unparalleled to the norm.” Eddie, we miss you

  • Lil Boosie

    Plays like an epilogue right? With the emo music and all. “He was a good man, talented, rode bmx bikes in his free time and always kept an appetite of new things that was unparalleled to the norm.” Eddie, we miss you

  • ron

    not feeling it. I want to hear Eddie speak. Why do I need a narrator?

  • ron

    not feeling it. I want to hear Eddie speak. Why do I need a narrator?

  • illfetus89

    This does not tell me anything about Eddie Cruz. It just tell ‘s me that you have a lot to learn

  • illfetus89

    This does not tell me anything about Eddie Cruz. It just tell ‘s me that you have a lot to learn

  • KB24

    Would have liked to hear what Eddie had to say

  • KB24

    Would have liked to hear what Eddie had to say

  • KB24

    Mr. Cruz is the man!!!

  • KB24

    Mr. Cruz is the man!!!

  • why?

    Been waiting for this since I saw the trailer. Much respect for Eddie, James, and UNDEFEATED.

    Anyone else think Hypebeast should have a top categories of the decade lists?

  • why?

    Been waiting for this since I saw the trailer. Much respect for Eddie, James, and UNDEFEATED.

    Anyone else think Hypebeast should have a top categories of the decade lists?