Eric Koston Joins Nike SB | Hypebeast

whats freakin next? leaving girl for chocolate or some shit like that! cmon koston! wou were one of the faces of lakai. nike sb is going to treat you like there money maker. mj, carrol, rick… there were your homies and you left them for a shoe company whos dosent give a fuck about skateboarding just money. they dont care about you either…

nike sb kostons? hmm… nike sb koston will never be as good as lakai kostons koston is one of my favorite skaters but i dont support decision on skating for this sports company who hated skateboarding but saw the money in it so decided to sell crappy skate shoes for 100 bucks a freakin pair. nike sucks koston rocks

Koston is tight, and for those who say that he’s a sell out, clearly haven’t seen LAKAI fully flaired..
Nike SB? pretty sick , and give him the credit, hes been skating like 20 years, ya dig?

I can see a NIKE SB Version of the legendary KOSTON 2. That would be iller than ill

quit hatin’ u fuckin losers!
koston can move where ever the hell he wants..how about u stop worring about his sponsors and enjoy his skating!

haha anybody who thinks this is a whack move… YOUR RIGHT
nike sucks… all of their shoes are incredibly expensive and generally their grip sucks and whaa not.

kostons a sell out
he was talking all this shit about p rod for leaving es for nike sb and look at him now
hes doing the samething hes fucking two faced

no bad idea. i like nike and i like koston. but koston had some amazing skate shoes thatwere vulcanized andready for the streets. nikes shoes look sick but in actuallity they skate liek a crusty olld man sack. if kostons own pro model isnt vulcanized its gonna be a gay fucking nike dunk rip off piece of shit. like seriously whats the difference between nike dunk. and nike sb dunk. ill tell you its the fucking sb under the swoosh. nike is sick but fuck skate shoes. the classics are the only onesthat hit it off in my book. koston go home to a real company. still love you

The fact he was dogging on PRod bitd makes it even more hilarious.

It’s funny that even the people who defend Koston agree it’s a money issue, which means he sold out FOR THE MONEY. You people fail at fucking arguing. Koston sold out, and while you argue whether or not he did he is counting his fat stack. Ten years from now when Nike has milked everything they can out of the culture and drop it we can all come back here and argue about that day Koston sold out his fans, himself and the culture that made him popular.

I LOVE KOSTON BUT I HATE nike
i will never EVER talk shit about KOSTON but i will say that someone with an asian background should fucking know better than to do business with those bloodsucking corporate gangsters.
and the SB after nike embareses the hell out of me.

I definitely think that it’s a great move from a financial standpoint. Koston stands to make a ton of money from and for Nike, so both parties involved will win. Also, some of the original Koston shoes from his days on eS were straight-up Jordan rip-offs. So, even from a creative standpoint, the move still makes sense. He’s still on Girl, which is a part of the Crailtap family that owns Lakai, which means that he’s still cool with all of the folks over at Lakai.
For me, as long as Nike SB starts to step things up and comes out with an original shoe for Koston, then it’s definitely something to pay attention to. But if they simply re-brand some Blazers or some Dunks with a new colorway and call them the ‘Kostons’, then it will come off as nothing more than a wasted opportunity for both of them.

yes money is the main factor. but have u seen pics of his closet? yea nikes. his first shoes? stright b-ball shoe. hell yea he wanted to be apart of the video with all his homies then it came to gettin paied nike gave him the doe. AZ doe or die

God, i hope Koston contemplated about this. He should make major changes in the brand and make them realize what kind of shit needs to be done. No more hyped up releases. Just pure unadulterated skateboarding

nikes are great shoes, i’m not going to lie.

but seriously, how can you say he’s NOT a sellout?

yeayea, great skater, helped and did a ton for lakai. the lakai team were his hommies, and he’s leaving for nike. i don’t ever see prod or lewis marnell chilling with froston, now do i?

im not saying the ENTIRE reason was for the money, but the majority of it sure was.

BOUT’ FUCKIN’ TIME! WELCOME HOME SON.

we’re already seeing him rocking the blazer low and classic on the berrics. i hope he doesnt stray too far from those designs when his shoe comes out. dude’s been designin shoes for a minute. i expect a clean, classic, functional skate shoe that’ll last. handle it, frosty!

Koston owned a part of lakai and they have not been doing great since the economy fell…Rather than trying to help lakai and wait for things to get better he sold his shares of lakai then sold out to the highest bidder which was between Nike and Vans (Vans is also a huge corporate beast #2 Poser shoe IMO)…This year there will be some major shoe brands and skate brands go under…Nike is a major part of the problem…Call me fuckin gay or whatever you want, but the truth is that Nike forces you to buy so many of their shoes every season and small shops end up having to cancel orders from real skate shoe companies to give all their money to Nike…That is the truth and you cannot argue with that….The current trend will put out even more core skateshops out of business until the only place left to buy your skate shit is Sport’s Authority…That’s Fuckin Gay As HELL!!!!!!

He gave Paul Rodriguez shit for leaving ‘es now look at him. Good skating, but definitely sold out. He just left Carrol and those other dudes to get some more cash when he already has a multi million dollar house in Holllywood. Money talks I guess, whatever…

yo. supra is wack. get off that weezy shit.

Ive been wearing nikes for a good while now, not for any real reason but i needed some shoes to skate in….this guy needs some shoes too…

I woudlnt be suprised if he didnt worry about the business side of things so much, probabaly just well ‘appy to be skating with so many oppurtunitys.

I say fucking sweet! go nuts, make some cool shoes though.

nice work moderators, editing out anyone who dosent say something positive about your shitty posts.

Nike???? get real!!! Lakai is the only one that suits him very perfect!!!! F**K!!!

wtf? eric koston is dumb.. nigga just rollin on teams an shit.. tryin to get on wat ever video is coming out next.. his an old bitch.. the young guys on nike sb well blow eric out the water..

dc is owned by quicksilver
adio is owned by coleman coolers
ipath is owned by timberland
zoo york is owned by sketchers
vans is owned by wrangler

do you see what happends when these companies are forced to sell in order to stay in business
these big companies that own the shoe brands dont give a fuck about skateboarding .
support skateboard shoe companies lets keep skateboarding in the hands of skateboarders

back in the 80′s all we had was VISION, AIRWALK, VANS, it sucked with only 3 companies to choose from, and now its going back to that all these skateboard shoe companies are hurting because all of you dicks are buying nike sb, when skateboarding is dead in a few years from now and nike pulls the plug cause its not popular anymore, than us skateboarder are fucked,STOP BUYING NIKE SB

and for the record , he did sell out

i work at podium,he left lakai because he just had a kid and was shopping for a bigger shoe contract and did not want to put that load on lakai cause it would mean that lakai would have to cut some people to keep him on,lakai could not afford him, it all came down to greed,Kuck Foston

nike, u done good. real good. koston baby!!!!!

nike, u done good. real good. koston baby!!!!!

ONLY REASON NIKE SB SIGNED ERIC KOSTON IS CAUSE THEY NEED TO RE ESTABLISH THE CORE PROS, LETS FACE IT THE AMS IN SB ARE KILLING THE PROS!!! THEY ARE ISOLATING PAUL AND GIVING HIM A SIGNATURE LINE, (LIKE JORDAN!) AND KOSTON IS REPLACING PAUL ON THE CORE TEAM. THEY GOT KOSTON AT A STEAL AND NO PRO MODEL FOR KOSTON, STEFAN, OMAR GET A PRO MODEL FIRST. KOSTON PRO WOULD BE 2 YEARS DOWN IF ANY….I DOUBT IT

ONLY REASON NIKE SB SIGNED ERIC KOSTON IS CAUSE THEY NEED TO RE ESTABLISH THE CORE PROS, LETS FACE IT THE AMS IN SB ARE KILLING THE PROS!!! THEY ARE ISOLATING PAUL AND GIVING HIM A SIGNATURE LINE, (LIKE JORDAN!) AND KOSTON IS REPLACING PAUL ON THE CORE TEAM. THEY GOT KOSTON AT A STEAL AND NO PRO MODEL FOR KOSTON, STEFAN, OMAR GET A PRO MODEL FIRST. KOSTON PRO WOULD BE 2 YEARS DOWN IF ANY….I DOUBT IT

By the way fuck Supra, turning skate shoes into a goddamn fashion show, charging $150 and up. Croc leather?! Muska is definitely stackin that paper.

Everyone google the Koston 2 that came out from es back in the 90′s in the bumble bee colorway. Strait fire, 2nd illest shoe next to the Koston 1, and we all skated ‘em back then. These SB’s are regardless gonna be rocked by numerous heads who never stepped on a skate, and it disrespects all of us who do. Bottom line, buy shit from companies owned and run by skateboarders, for skateboarders.
Koston is def a G, and he rips, we all know it. But jesus, Nike SB is all about cash in the end, and it takes business away from smaller companies that are in the business because they love it. 95% of you love the look and nothing else, and SB execs are singing on the way to the bank.

Everyone google the Koston 2 that came out from es back in the 90′s in the bumble bee colorway. Strait fire, 2nd illest shoe next to the Koston 1, and we all skated ‘em back then. These SB’s are regardless gonna be rocked by numerous heads who never stepped on a skate, and it disrespects all of us who do. Bottom line, buy shit from companies owned and run by skateboarders, for skateboarders.
Koston is def a G, and he rips, we all know it. But jesus, Nike SB is all about cash in the end, and it takes business away from smaller companies that are in the business because they love it. 95% of you love the look and nothing else, and SB execs are singing on the way to the bank.

You stupid fucking retards saying koston a sell out should fucken die!!!!!! Its a good business move. Who wouldn’t do that i would and you know you would to !!!! So keep that shit out of here… Getting on Nike is life changing. Its not like he left Girl skateboard or anything so fuck you bitches out there saying koston a sell out !!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!! Peace

You stupid fucking retards saying koston a sell out should fucken die!!!!!! Its a good business move. Who wouldn’t do that i would and you know you would to !!!! So keep that shit out of here… Getting on Nike is life changing. Its not like he left Girl skateboard or anything so fuck you bitches out there saying koston a sell out !!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!! Peace

to the idiot who said supra was taking over. WOW! koston is so sick and he might as well go to nike if he wants. nike can afford him. lakai is still sick and they still have mark johnson, their best skater. might as well make a few bucks while you can off a limited career.

to the idiot who said supra was taking over. WOW! koston is so sick and he might as well go to nike if he wants. nike can afford him. lakai is still sick and they still have mark johnson, their best skater. might as well make a few bucks while you can off a limited career.

Pretty expected after teh bagged blazer vid a while back. He’s been wanting to get in for so long I heard. He apparently begged to get on when P.Rod got on but they didn’t need two superstars on teh budget. He’s obviously still tight with the Lakai homies. I think he still has a financial stake over there too? Stoked for his pro model.

Pretty expected after teh bagged blazer vid a while back. He’s been wanting to get in for so long I heard. He apparently begged to get on when P.Rod got on but they didn’t need two superstars on teh budget. He’s obviously still tight with the Lakai homies. I think he still has a financial stake over there too? Stoked for his pro model.

r u kidding me.. koston, janoski, prod… killin it !enough said

this is wack. i understand the business of it but skateboarding shouldnt be like the nfl or nba where players jump from team to team. but what ever ill still rock my nikes all day.

this is wack. i understand the business of it but skateboarding shouldnt be like the nfl or nba where players jump from team to team. but what ever ill still rock my nikes all day.

Eric Koston used various Nike models to design his past shoes. Now he’s on Nike, I think his signature shoe is gonna be a classic, timeless model. Enough said.

Eric Koston used various Nike models to design his past shoes. Now he’s on Nike, I think his signature shoe is gonna be a classic, timeless model. Enough said.

koston is a fluke. little sissy..prod will always own you.

koston is a fluke. little sissy..prod will always own you.

hes a sell out if you ask me..

hes a sell out if you ask me..

LOL, this was is what Koston wanted hes been wanting Nike to make him an offer long before PRod got his deal…

LOL, this was is what Koston wanted hes been wanting Nike to make him an offer long before PRod got his deal…

This shit is “OLD NEWS”.

The Good Foot Blog broke this story on April 27th, 2009.

Koston… do you!

Handle your business. Take care of your family and friends. Keep killing it.

I predict countless Nike SB Lakers color ways coming out of all this.

Yeah, dude!
It’s not hard to understand Eric went to Nike.
I can not wait till see his new shoes and try it.
Eric always makes amazing shoes, design-wise and skatability-wise.
His knowledge about shoes can make amazing shoes with Nike’s tech and power.
Congrats, Eric!!!

I love how little you shoe fiends know about the Business so allow me to say this. It’s called a salary cap kids. Yes that’s right, Just like Manny and Just like Michael and Just like TO they all deal with a salary cap. If you don’t know, a salary cap is what COMPANY like Dodgers Inc. are willing to pay that meets their budget their Fiscal or calendar year. Koston is one of the single most solid skaters in the world and I dare you to argue with me about that. Lakai is an amazing company but please keep this in mind. They are an imprint company or a sub company under DVS and should Lakai not have THE BUDGET to house it’s current teams salary then THEY (lakai) have to consider their own team and in turn DVS may decide to just drop lakai. Need I remind you of the whole Osiris/88 footwear blow up. So when they (lakai) said it was a mutual agreement then it means…..Koston has always had this option with SB and when you see how well Marc Johnson and Mike Capaldi are doing then you are going to see an increase in their salary as well. This good family is called budgeting. You can’t ask why Frost didn’t go to Vans if they didn’t have the budget because they got Olsen, why not Vox you ask…again they don’t have the money. Although it would be easy to say this is a sell out issue a better question would be, given our current economies will companies like Lakai and Vox still be around? Who are we really to say what is right for a man whom is a small business owner him self, has a wife and small child and dives head first into a culture an art and a way of life like skateboarding knowing that this may all go away with one wrong step off his board. How come none of you said that Howard and Carroll didn’t try harder to keep him….there is your question of the day and here is your answer key…MONEY! Class dismissed.

I love how little you shoe fiends know about the Business so allow me to say this. It’s called a salary cap kids. Yes that’s right, Just like Manny and Just like Michael and Just like TO they all deal with a salary cap. If you don’t know, a salary cap is what COMPANY like Dodgers Inc. are willing to pay that meets their budget their Fiscal or calendar year. Koston is one of the single most solid skaters in the world and I dare you to argue with me about that. Lakai is an amazing company but please keep this in mind. They are an imprint company or a sub company under DVS and should Lakai not have THE BUDGET to house it’s current teams salary then THEY (lakai) have to consider their own team and in turn DVS may decide to just drop lakai. Need I remind you of the whole Osiris/88 footwear blow up. So when they (lakai) said it was a mutual agreement then it means…..Koston has always had this option with SB and when you see how well Marc Johnson and Mike Capaldi are doing then you are going to see an increase in their salary as well. This good family is called budgeting. You can’t ask why Frost didn’t go to Vans if they didn’t have the budget because they got Olsen, why not Vox you ask…again they don’t have the money. Although it would be easy to say this is a sell out issue a better question would be, given our current economies will companies like Lakai and Vox still be around? Who are we really to say what is right for a man whom is a small business owner him self, has a wife and small child and dives head first into a culture an art and a way of life like skateboarding knowing that this may all go away with one wrong step off his board. How come none of you said that Howard and Carroll didn’t try harder to keep him….there is your question of the day and here is your answer key…MONEY! Class dismissed.

All the Koston shoes where sick when he was at éS. Can’t wait to see these. 5 years ago when Lakai started out they where nothing and I actually was sponsored by them because I had some relations with someone working there! First pair they gave me was the Aeon. Still have them some where ripped of by the grip :D

nike will be re-re-releasing the es ek01 for winter 09

BOOST!!!

Alot of skaters wear nikes when they are not skateboarding. Nike is by far the best sport company in the world and sponsors all the top athletes. For Koston to be on NIKE is a major step forward for skateboarding, and nike. Im surprised it didnt happen sooner.

I thought Koston was upset when PRod left ES and went to Nike. I guess things change.

I thought Koston was upset when PRod left ES and went to Nike. I guess things change.

i am so glad i dont skate, i would hate to watch nike drinking its blood

I have been skating Nike SB’s ever since my ES Kostons got too jacked up. I can’t wait to see what Koston can bring to Nike. One suggestion, Nike, more padding around the ankle.!!

I have been skating Nike SB’s ever since my ES Kostons got too jacked up. I can’t wait to see what Koston can bring to Nike. One suggestion, Nike, more padding around the ankle.!!

the guy wants to make more money

bottomline reality

i under$tand it i$ a $mart move for him. $till i$ a bummer though. wi$h thing$ would have worked with the podium folk$. time$ are tight…not for him at lea$t.

i under$tand it i$ a $mart move for him. $till i$ a bummer though. wi$h thing$ would have worked with the podium folk$. time$ are tight…not for him at lea$t.

nike is shit. you cant even buy a pair of half decent looking sbs to skate in anyway cause as soon as they are released a mob of posers camp out, buy the shoes and stash them in their closet, never to be worn, what a waste of a skate shoe. hopefully this changes, but i dont see nike doing anything different, big brands like nike never change, they just slap a new face (koston) on the same old shit.

NIKE IS BETTER AND KOSTON KNOWS IT AND THATS WHY HE WANT TO NIKE

FUCK LAKAI BITCHES!!!

NIKE IS BETTER AND KOSTON KNOWS IT AND THATS WHY HE WANT TO NIKE

FUCK LAKAI BITCHES!!!

You guys need to get your facts right…. I presume most of the people on here don’t have a lot of knowledge when it comes to the skateboard world and the events that go on in it. Koston left Lakai because they were going to KICK OFF riders due to his PAYCHECK. Lakai was paying him a good amount and they couldn’t support their huge team along with his paycheck. So he bounced it to save them from kicking anyone off. Koston has loved nikes and has based his shoes off of nikes. So it only makes sense for him to be on NIKE. I hope he steers them back to what they once were…..

Nike is sick you guys are just stupid

Nike is sick you guys are just stupid

I want to see how this plays out, hopefully they come out with something dope!

to the people asking questions to NIKE and Koston:” did you ask the same questions when he joined Lakai from Es years ago?” and i don’t think Lakai will lose much things, cuz they still have Marc Johnson, Mike Carro and others…i don’t think those two are worse than Eric, and MJ is more emotional and Mike C is also skillfull…plus there are many other young kids out there are really good at sk8 and waiting for a chance to become to a pro…

to the people asking questions to NIKE and Koston:” did you ask the same questions when he joined Lakai from Es years ago?” and i don’t think Lakai will lose much things, cuz they still have Marc Johnson, Mike Carro and others…i don’t think those two are worse than Eric, and MJ is more emotional and Mike C is also skillfull…plus there are many other young kids out there are really good at sk8 and waiting for a chance to become to a pro…

DAMNNN!!!! i called this shit the second i heard he left Lakai. nike is becoming a monster in the skateboard industry.

KOSTON and NIKE SB are both my favorites…

KOSTON and NIKE SB are both my favorites…

NOOOOOOOOOOOOOOOOOOOOOOOOOOOO

to all the anti-corporation people on this fuckin blog. youre on hypebeast, the whole point of this blog is to get people excited about buying shit. also, eric koston is one of the best skateboarders in the game, it only make sense hes on nike. kobe and lebron are on nike. tiger is on nike. manny pacquiao is on nike. the best athletes in the world wear nike. be glad that people are recognizing your hobby. maybe one day it wont be illegal to skateboard on certain streets anymore.

Prod going to 6.0?? Please… He’s the poster boy of Nike sb and owns a skateshop.. The only thing this is gong to do is help Nike cotinue to take over the game.. Good job koston!!

do people actually buy sb’s for skateboarding? i thought it stood for sucking balls.

do people actually buy sb’s for skateboarding? i thought it stood for sucking balls.

this is a business.

he changed shoe companies. why are some people getting mad?

congrats eric. good move nike.

PROD is not liking this shit at all. Omars shoe is being bumped even later cause of this…so hes pissed. Theyre are paying Koston a shit load of dough so there are budget cuts…including no lace bags, soon no second lace, No stuffed tongues and the complete scrapping of the blazer. Wack fukin move Koston, great job Nike for ruining skateboarding.

PROD is not liking this shit at all. Omars shoe is being bumped even later cause of this…so hes pissed. Theyre are paying Koston a shit load of dough so there are budget cuts…including no lace bags, soon no second lace, No stuffed tongues and the complete scrapping of the blazer. Wack fukin move Koston, great job Nike for ruining skateboarding.

Listen Douche bags,

Lakai + current economy = making cuts on the team.

If the royal family aka Danny Brady and Nick Jensen was cut from Lakai one would think it might be difficult for them to find another shoe sponsor whereas Koston had every company lining up to talk to him.
it’s called common sense assholes.
think next time before you talk shit about him selling out.

Smart business move, Eric.

Smart business move, Eric.

i have skated both lakai and nike and the only better option would be vans.

Hopefully he’ll make Nike open their eyes, seriously… we’ll see.

I’m not talkin’ as a skater but as to giving the skaters their culture back. Since the hypebeast have taken it over and have murdered it.

Smh

Hopefully he’ll make Nike open their eyes, seriously… we’ll see.

I’m not talkin’ as a skater but as to giving the skaters their culture back. Since the hypebeast have taken it over and have murdered it.

Smh

It’s all good though, SUPRA is about to run all of it

ohhh man, that is tight. good for koston. Anybody calling him a sellout is a pussy…GROW UP

ohhh man, that is tight. good for koston. Anybody calling him a sellout is a pussy…GROW UP

wtf Koston, wtf…

good nike needs some better skaters and stop hating on Koston hes a legend

good nike needs some better skaters and stop hating on Koston hes a legend

You guys are whack. Lets be real, Eric Koston’s a G, and regardless where he goes, he’s gonna do it up. People are bound to leave lakai and Eric did it and stepped up to Nike. Now Nike just has to step up.

What no spicy welcome video with some new footage? Lakai did a vid for him leaving, Nike cant even drop this on us with some sick new swooshed out Frosty footy?

oh and Im just posting because Caleb did! hahahaa

What no spicy welcome video with some new footage? Lakai did a vid for him leaving, Nike cant even drop this on us with some sick new swooshed out Frosty footy?

oh and Im just posting because Caleb did! hahahaa

Saw it coming! Stoked for Koston

eh thinks its dope.

this shit has been a long time coming

eh thinks its dope.

this shit has been a long time coming

Ok, FIRST OFF, Koston is not a sell out.
ALSO, honestly if you find nike “Gay” your a fucking moron.

Personally, i cant see Koston rockin nikes, but everyone knows he can
and as for some of you who thinkg Nike is “Slackin”
LOOK AT ALL THE FUCKING SHOES THEY’VE MADE OVER THE MANY YEARS
YOU PROBABLY COULDNT EVEN COME UP WITH A NEAR WELL IDEA FOR A SHOE
Please characters, think about what you say before you say it
Koston is straight Flawless,
sincerely if you believe hes not so great,
Go watch some of his videos
you’ve clearly never seen him skate.

Dont worry, he’ll fuckin blow your mind.

Well, for Koston, this is definitely a great move financially, but I don’t know; he doesn’t seem to have that Nike SB flow. When I heard he was going to Lakai way back, I was stoked because high of the Lakai team is made up of that LA flow, you know? Nike isn’t really for Koston, although I’m sure the first Koston x Nike designs are going to stolen off the shelves real quick.

Well, for Koston, this is definitely a great move financially, but I don’t know; he doesn’t seem to have that Nike SB flow. When I heard he was going to Lakai way back, I was stoked because high of the Lakai team is made up of that LA flow, you know? Nike isn’t really for Koston, although I’m sure the first Koston x Nike designs are going to stolen off the shelves real quick.

and the bomb goes off!!!
this was my speculation as to where koston was headed after lakai.
but still, i like the og nike team more. it was more rounded and were composed of low-key but hella good pros (except for p-rod).
koston one high with swooshes on it in the future??

He’s gonna have shoes for collectors and not skaters

He’s gonna have shoes for collectors and not skaters

First.

How is Koston a sell out? He makes the Lakai vid, helps BLOW UP Lakai in Fully Flared and then creeps over to Nike.

Koston is still TIGHT with Crailtap aka Girl aka FourStar aka Lakai aka Royal aka Chocolate aka Skate Mental…

Breaking news would be if Koston leaves the Crailtap family and joins Mystery boards.

Nike? Nice, I like Nikes and I love Koston.

Well Koston is a real Sneakerhead and he knows the history well, probly better than P-Rod, so it’s a good fit. Koston is a big enough name for Nike to give him lot of creative control. I expect to see SB’d out colorways of classic Nikes like the AM95 and the Air Command Force on a new sneaker that will resemble a more traditional skate shoe. Basically it’s gonna be awesome!

Well Koston is a real Sneakerhead and he knows the history well, probly better than P-Rod, so it’s a good fit. Koston is a big enough name for Nike to give him lot of creative control. I expect to see SB’d out colorways of classic Nikes like the AM95 and the Air Command Force on a new sneaker that will resemble a more traditional skate shoe. Basically it’s gonna be awesome!

Although I am a Nike fan, I’d have to agree with the majority.
Whack move.

wow.

wow.

Let’s wait and see if NIKE will actually let him do something different instead of the same old garbage.

Koston ..should have gone to a real skate company.

Koston ..should have gone to a real skate company.

I can’t say I didn’t expect it, but that Koston x Air Max logo is sickkkkkkkkkkkkkk.

HOPEFULLY ERIC CAN DO SUMTHING TO AWAKE ME FROM THIS NIGHTMARE OF WHACK 2009 SB RELEASES . .

HOPEFULLY ERIC CAN DO SUMTHING TO AWAKE ME FROM THIS NIGHTMARE OF WHACK 2009 SB RELEASES . .

WHAAAAT!??? FUCKIN BRAZY

KISS MY ASS LAKAI! -Eric Koston

KISS MY ASS LAKAI! -Eric Koston

very tidy

fuck koston and his traitor ass

fuck koston and his traitor ass

great move Nike!!

lakai was better!

lakai was better!

should have happened a long time ago. koston has been a nike head for a long time.

Ok cool. Hey NIKE maybe you should give the other guys a shot at a shoe deal? You can’t really say anybody who joins SB is a sell out because aside from the fact that more people buy, collect, trade, and/or never wear the shoes people actually skate in SB’s and they are really great skate shoes that are sold in any other normal local skate shop. I think maybe since NIKE SB is adding this dude this will lead to NIKE SB being seen a bit less as those sneakers hypebeast collect to show off and more of a skate brand which was their sole purpose until they realized all the crazyness occuring at Undefeated with the tedious days of kids camping out for their limited stuff and how much hype there company causes. This month’s releases and this addition to the Nike SB crew might help SB comeback after the lame releases from the past year.

Ok cool. Hey NIKE maybe you should give the other guys a shot at a shoe deal? You can’t really say anybody who joins SB is a sell out because aside from the fact that more people buy, collect, trade, and/or never wear the shoes people actually skate in SB’s and they are really great skate shoes that are sold in any other normal local skate shop. I think maybe since NIKE SB is adding this dude this will lead to NIKE SB being seen a bit less as those sneakers hypebeast collect to show off and more of a skate brand which was their sole purpose until they realized all the crazyness occuring at Undefeated with the tedious days of kids camping out for their limited stuff and how much hype there company causes. This month’s releases and this addition to the Nike SB crew might help SB comeback after the lame releases from the past year.

heeeeeeel fukin yes i new it i new he was goin to fuckin do sum shit like that still mad he left lakia but yes

p.rod is going to nike 6.0 because hes a contest skater and 6.0 sales and marketing blows and they need a zap of electricity watch. it will happen im telling you

p.rod is going to nike 6.0 because hes a contest skater and 6.0 sales and marketing blows and they need a zap of electricity watch. it will happen im telling you

its about time nike made a power move cant wait to see the shoes????

SB has been relasing wack shoes to get hypebeast out the game and get some OG niggas rockin shit to actually skate em. word to the 5

Man, Nike SB has definitely been slacking in terms of their SB line.
Nothing really “original” comes outta the Nike SB camp anymore.
The style of shoe is always the same, just different material(s) and colorways.
Very boring and redundant if you ask me.

Step it up NIke you had a great creative mind-set with the life of the J’s.
Seems like all of the creative minds worked on the Jordan Brand.
Maybe they should get together with Nike SB to come up with “original” designs.

well this should make up for the wet floor sign editions

GAY

GAY

Koston is like Pedro Martinez after 2004: Peaces on his friends at Lakai for the paycheck waiting for him at Nike. Prob gonna be dope kicks, but I don’t like seeing skateboarding become another cash cow for big corporations.

OMG OMG OMG..I can’t believe it…this is most amazing thing that has happened to me, and it didn’t even happen to me…WOW koston on NIKE…YES! YES! YES!….can’t wait…..=/

OMG OMG OMG..I can’t believe it…this is most amazing thing that has happened to me, and it didn’t even happen to me…WOW koston on NIKE…YES! YES! YES!….can’t wait…..=/

ha i love the classic nike logo remakes. The AirMax 95 and Tiger Woods logos are the best

Way to go Koston! We all know you always wanted to be on Nike, as you’re a Nike Head…I am sure that Nike check will stack well in your kids college fund, fuck ya!

Way to go Koston! We all know you always wanted to be on Nike, as you’re a Nike Head…I am sure that Nike check will stack well in your kids college fund, fuck ya!

he better bring some shit to the table. aside from a couple of shoes, sb have been slaaackin recently.

im trippin balls right now.

im trippin balls right now.

nike sb has been making some whack shoes lately.
kinda sell outs.
just in my opinion.

koston is good and all
but i dont think anything major is going to come out of this.

Love Nike and Eric so I’m siked but Nike SB please step up your game. Please.

Love Nike and Eric so I’m siked but Nike SB please step up your game. Please.

tiiite!!

holy fucking shit

holy fucking shit