Jeff Hamada: Converse (PRODUCT) RED
February 17, 2009 ⋅ Features ⋅ by Eugene Kan ⋅ 74 Views

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In the shoe that might not have seen the light of day on a retail level, we take the opportunity to speak with Vancouver, Canada’s Jeff Hamada regarding his design for the Converse (PRODUCT) RED campaign as well his approach to graphic design and art. Following a Fine Arts diploma at Langara College, Jeff Hamada would go on to earn a Bachelor degree in Media Arts at the respected Emily Carr Universtiy of Art + Design. Going forward, his talents were immediately recognized by Electronic Arts as he quickly developed an efficient methodology towards commercial art. For most of you, you’re perhaps most familiar with Jeff Hamada’s work for various street and snow brands such as 3sixteen, Soul Assassins, and Endeavor among others, yet this commercial work should by no means be indicative of the full talents of Jeff Hamada. Most recently this Converse project as well as his upcoming work with Livestock are a more rounded take from a truly artistic perspective from the talented individual. The launch of his Converse (PRODUCT) Red All Star High begins tonight, Thursday, February 19th, 2009 with a special gathering hosted by Vancouver sneaker store Livestock’s 4th Ave location. The event begins at 8:00 pm and runs until 11:00 pm.

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