Hypebeast Feature: Essentials – HomeRoom

by L.A. Ruano, August 29, 2008

hypebeast essentials homeroom Hypebeast Feature: Essentials HomeRoom

San Francisco collective HomeRoom takes us back to the days of cartoon lunch boxes and light up kicks with nostalgic timeless designs, all while keeping up as with one of the industry’s leading cut and sew labels. With work consuming the lives of everyone down to the interns, much like a custom made sweater, at the end of the day HomeRoom remains a tight knit family with a passion for apparel and design. In our fifth Hypebeast Essentials, we break down what daily necessities keep this crew afloat.

ALVAL – Creative Director | Traveling Man

alex 01 Hypebeast Feature: Essentials HomeRoom

My closet
I keep a healthy thrift store collection. I hate wearing something that is open to anyone. I prefer the thrift store because I know I’m not going to see another person have the same jacket. I don’t keep much clothes, but the clothing that I do keep goes through my test of worthiness. 1) Is this well made 2) will this go with a plain tee and my jeans 3) did I get it for under 10 bucks, you don’t have to max out your cards to look good and have the rarest piece of whatever it may be. I haven’t spent more then 10 on clothes in 2 years.

alex closet 01 Hypebeast Feature: Essentials HomeRoom

Magazines
I read Monocle because it’s the best magazine, having a good eye for fashion, business and foreign affairs. They have all inspiring photographs too! You want to impress someone, then read this magazine. Good and Entrepreneur a must read as well.

alex mags 01 Hypebeast Feature: Essentials HomeRoom

Bullet-proof Comforter
It’s something that everyone needs to have. You never know what could happen. Especially when you live in Downtown like I do. It’s comprised of a Kevlar core, with goose down and a silk shell. Patent pending.

alex comforter Hypebeast Feature: Essentials HomeRoom

Transportation
I’m always on the go, and that means press checks 40 miles from the office, meetings in the Financial District and picking up many guests from the airport. I figure there isn’t a better car for all those needs then a small, turbo, plaid interiorized, yet spacious car. It fits anywhere and has the capacity to carry an entire trade show booth. On the weekends I try not to drive, so I hop on my bike and go ride around downtown. (VW GTI, Felt TK2 Track bike)

alex car 01 Hypebeast Feature: Essentials HomeRoom