Hypebeast Feature: Essentials – HomeRoom

by L.A. Ruano, August 29, 2008

hypebeast essentials homeroom Hypebeast Feature: Essentials   HomeRoom

San Francisco collective HomeRoom takes us back to the days of cartoon lunch boxes and light up kicks with nostalgic timeless designs, all while keeping up as with one of the industry’s leading cut and sew labels. With work consuming the lives of everyone down to the interns, much like a custom made sweater, at the end of the day HomeRoom remains a tight knit family with a passion for apparel and design. In our fifth Hypebeast Essentials, we break down what daily necessities keep this crew afloat.


ALVAL – Creative Director | Traveling Man

alex 01 Hypebeast Feature: Essentials   HomeRoom

My closet
I keep a healthy thrift store collection. I hate wearing something that is open to anyone. I prefer the thrift store because I know I’m not going to see another person have the same jacket. I don’t keep much clothes, but the clothing that I do keep goes through my test of worthiness. 1) Is this well made 2) will this go with a plain tee and my jeans 3) did I get it for under 10 bucks, you don’t have to max out your cards to look good and have the rarest piece of whatever it may be. I haven’t spent more then 10 on clothes in 2 years.

alex closet 01 Hypebeast Feature: Essentials   HomeRoom

Magazines
I read Monocle because it’s the best magazine, having a good eye for fashion, business and foreign affairs. They have all inspiring photographs too! You want to impress someone, then read this magazine. Good and Entrepreneur a must read as well.

alex mags 01 Hypebeast Feature: Essentials   HomeRoom

Bullet-proof Comforter
It’s something that everyone needs to have. You never know what could happen. Especially when you live in Downtown like I do. It’s comprised of a Kevlar core, with goose down and a silk shell. Patent pending.

alex comforter Hypebeast Feature: Essentials   HomeRoom

Transportation
I’m always on the go, and that means press checks 40 miles from the office, meetings in the Financial District and picking up many guests from the airport. I figure there isn’t a better car for all those needs then a small, turbo, plaid interiorized, yet spacious car. It fits anywhere and has the capacity to carry an entire trade show booth. On the weekends I try not to drive, so I hop on my bike and go ride around downtown. (VW GTI, Felt TK2 Track bike)

alex car 01 Hypebeast Feature: Essentials   HomeRoom

My Sheers
I love my gold sheers, this is how Le HomeRoom comes to life.

alex shears 01 Hypebeast Feature: Essentials   HomeRoom

My Team
This is how HomeRoom comes to life.

homeroom essentials front 01 500x331 Hypebeast Feature: Essentials   HomeRoom

15 Responses

  1. Posted by: Luis Ruano on September 2, 2008 at 6:56 pm

    Check out http://www.homeroomclothing.com

    They have a slew of east coast retailers.

    Peace!

  2. Posted by: BRONXbomer01 on September 2, 2008 at 2:41 pm

    yo wheres homeroom on the east coast? shit is ill son!

  3. Posted by: justine on September 2, 2008 at 4:39 am

    homeroom is the best! plain and simple!

  4. Posted by: Profecy on August 30, 2008 at 3:13 pm

    that pink shirt in the last picture of page 2…….dope as fuck i happen to own it

  5. Posted by: seo on August 30, 2008 at 5:40 am

    wsup skaa haha

  6. Posted by: yaya on August 29, 2008 at 10:56 pm

    Wheres Alex James??

  7. Posted by: g on August 29, 2008 at 10:34 pm

    Dominique Lagleva —— wowsers!

  8. Posted by: Angelo - Solediction.com on August 29, 2008 at 8:17 pm

    Nice feature Hypebeast staff. Keep it up as I know you will.

    Peace.

  9. Posted by: Touchdown Trav on August 29, 2008 at 6:41 pm

    HomeRoom is sick. clean stuff.

  10. Posted by: J.A.M.E.S. WATTS on August 29, 2008 at 6:14 pm

    Dope! Great feature! Shouts to the whole HR family, Ska I’ll be back to the Yay soon!

  11. Posted by: SF GIANT on August 29, 2008 at 6:07 pm

    A bullet proof comforter?

    …where can i buy it? These guys make more then just jackets! wow!!

  12. Posted by: Kells on August 29, 2008 at 6:05 pm

    Leaders of the new school!

  13. Posted by: Knuckle Head Kid on August 29, 2008 at 5:36 pm

    Great fun reading this. Homeroom is one of the dopest brands out right now

  14. Posted by: nonsense on August 29, 2008 at 5:35 pm

    ^^^ I dont care but ok that was cool i guess put wat are these guys actually do is this showing there lifestyle

  15. Posted by: Justin on August 29, 2008 at 4:46 pm

    I sold that dude a boneyards shirt yesterday