Primitive Grand Opening

by Eugene Kan, July 29, 2008

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The name Paul Rodriguez in the contemporary skate world draws few parallels with the face of Nike SB recently taking home a cool $100Gs in the street portion in the world’s most lucrative skate contest, the Maloof Cup. However, this week P-rod turns his sights to his hometown as he recently opened his own store front Primitive. Carrying an assortment of brands and sneakers including The Hundreds, Alife, Stussy and CLAE, the store under P-Rod’s guidance should provide an interesting landscape for the Encino district.

Primitive
17060 Ventura Blvd
Encino, CA 91316

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3 Responses

  1. Posted by: New Creation on September 11, 2008 at 8:50 pm

    right down the street from my school, and it’’s right next to the habit. such good burgers!

  2. Posted by: Andy on August 11, 2008 at 9:33 pm

    Primitive phone number : 818 479 7171

  3. Posted by: BLD on August 7, 2008 at 5:12 pm

    So do they have a phonenumber you can call to see what they have?