The ongoing topics around the world have revolved immensely around issues such as rising costs of oil, food and global warming. With global warming and the environmental condition of the world at stake, etnies have initiated another collection of environmentally friendly and sustainable products under the SEED collection. Although its always difficult to forge ahead a partnership based on consumer aspects and environmental sustainability, etnies has done their part via the use of organic and recycled materials as well as incorporating messages of preservation and conservation into their designs. The products will begin rolling out July 2008.