Ozwald Boateng x Poltrona Frau "Culture & Craft" Collection Combines Savile Row Precision With Italian Design Excellence

“Collaboration makes creativity generous”: Boateng on his debut furniture foray.

Design 
5,486 Hypes

Italian design label Poltrona Frau has enlisted the skills of fashion designer and renowned Savile Row tailor Ozwald Boateng for a new range of fabrics, furniture and home accessories.

Unveiled during this year’s London Design Festival, the “Culture and Craft” collection encompasses seating, accessories, textiles and wallpapers. It marks Boateng’s first foray into home products, despite the designer describing it as having always been somewhat of a “personal aspiration” to create furniture. “There was always this desire to do it, but it was always about finding the right partner,” he adds.

Eventually, an opportunity came along. Boateng’s friend, an interior designer and Poltrona Frau collaborator, made the connection between the designer and the brand – noting that synergies were clearly visible, despite the difference in discipline. Together, over the course of the next 18 months, Boateng and Poltrona Frau CEO Nicola Coropulis developed a vision for a collection that reflected both sides of the partnership, and the designer spent time studying the facets of the brand’s production. “Once you understand how something is made, then you can understand what you can do from a creative perspective, and how you can introduce your ideas,” he says. “You’ve got to respect the process, it comes form my Savile Row teachings.”

Speaking on the significance of pair’s debut partnership, Leonardo Allasia, Director of Global Marketing and Communications at the brand explains, “This collaboration was our way of pioneering a narrative that celebrates sustainability and diversity in the world of high-end Italian design with passion, uniqueness and innovation. We named the initiative Culture and Craft which is the true essence of the partnership.”

For Boateng, who is revered for incorporating his Ghanaian heritage through the use of Kente patterns native to the country’s Ashanti people, this largely manifested in applying a tailoring-like approach to furniture. “We’re creating a dialogue which harnesses my exploration of African patterns, and Poltrona Frau’s heritage of Italian design excellence,” he said. “Ozwald Boateng has beautifully melded his expertise in English tailoring and exploration of African patterns with our own tradition of Made in Italy design,” Coropulis adds, in reference to the collection.

For the brand’s Chester line, Boateng has created upholstery for three versions: classic Chester, Chester Line, and Chester One. The textured pattern is applied through a process that sees leather pieces placed onto a press base, with a smooth metal surface on the bottom and a bakelite plate on top. Warm tones of red, yellow, purple, green, black and blue – specifically created by Boateng for this upholstery – are available.

Similarly, the Vanity Fair armchair is “dressed” in a new so-called Tribal upholstery with a matte finish. This one, however, is crafted through digital printing, and features geometries inspired by ancestral African motifs. Lastly, the Beautilities collection now includes Boateng’s take on home accessories. This includes a soft monochromatic wool rug, cushions, wallpaper, and a scented candle with a glass holder. Finally, the Mancala board game – a game played widely across the African continent – has been reinvented in both in material and form.

“I think these collaborations are interesting because it’s made it’s kind of made it creative world a little bit more generous,” Boateng concludes. “We’re sharing more, and we’re not in our silos – I think that’s powerful. I’m sure the collaboration universe will continue to expand and find new languages, but this collaboration with Poltrona Frau is definitely the right one for me.”

The Culture and Craft collection is on show at Poltrona Frau’s flagship store on Fulham Road, Ozwald Boateng’s boutique on Savile Row, and Harrods department stores now. Explore the full range on Poltrona Frau’s website.

Read Full Article

What to Read Next

Headie One and K-Trap Go From 'Strength to Strength' on New Collaborative Mixtape
Music 

Headie One and K-Trap Go From 'Strength to Strength' on New Collaborative Mixtape

Enlisting fellow UK rap star, Clavish, as the only feature.

Palace Unveils Its Lively Winter 23 Lookbook
Fashion

Palace Unveils Its Lively Winter 23 Lookbook

Everything from wild prints and patterns to new takes on classic sportswear — and, of course, plenty of technical materials.

Carson Pickett Becomes EA Sports FC's First Ever Player With a Limb Difference
Gaming 

Carson Pickett Becomes EA Sports FC's First Ever Player With a Limb Difference

With the baller available to play with in the forthcoming edition of ‘Ultimate Team.’

Lorenz Explores the Mysteries of the Cosmos for FW23
Fashion 

Lorenz Explores the Mysteries of the Cosmos for FW23

Celebrating all things intergalactic with an elevated collection packed with cotton graphic T-shirts, washed double-zip hoodies, and more.

Sturla is the British Brand Reconnecting People With Nature
Fashion 

Sturla is the British Brand Reconnecting People With Nature

Hypebeast caught up with the London-based label after its successful ‘Momentary Detachment’ pop-up.


London's Creatives Go Behind the Lens at Polaroid’s Hypebeast Flea Photography Studio
Tech & Gadgets 

London's Creatives Go Behind the Lens at Polaroid’s Hypebeast Flea Photography Studio

Presented by Polaroid
Trailing its newly launched Polaroid I-2 instant camera and accessories.

LABRUM References Classic Nomoli Artwork in Its New adidas Samba Collaboration
Footwear 

LABRUM References Classic Nomoli Artwork in Its New adidas Samba Collaboration

First seen at LABRUM’s London Fashion Week SS24 showcase featuring Ian Wright, Unknown T, Wretch 32, and more.

Jawara Alleyne's Secret SS24 Show Was a Nautical Fantasy
Fashion 

Jawara Alleyne's Secret SS24 Show Was a Nautical Fantasy

The intimate showcase was inspired by Caymanian youth, portraying the island’s “Beach Business” identity.

FENDI SS24 Was a Somber Tribute to the Modern Woman
Fashion 

FENDI SS24 Was a Somber Tribute to the Modern Woman

Kim Jones’ latest Fendi showcase was packed with friends and family there to experience the magic, grounding itself in elegant eveningwear and striking bold hues.

Iconic Carmaker MINI and Angell Mobility Release MINI E-Bike 1
Automotive

Iconic Carmaker MINI and Angell Mobility Release MINI E-Bike 1

The limited-edition MINI E-Bike 1 ushers in a new chapter for both brands.

More ▾