PUMA Taps Emerging UK Brand Second Best to Celebrate 50 Years of the Clyde Sneaker

London-based clothing brand Second Best has collaborated with PUMA to present a brand-new version of the PUMA Clyde sneaker in celebration of the silhouette’s 50th anniversary.

Founded in 2017, Second Best creates clothing that represents both the light and dark sides of life. Blending cut and sew fabrications with graphic-heavy prints and hand-dyed designs, the imprint’s name came from the idea of never being finished, and that reaching a false idea of perfection leaves nowhere else to go.

With this in mind, Second Best’s new collaboration with PUMA reinterprets the Clyde sneaker with a rigorous and experimental approach, blending bold hues of red and black alongside exposed stitching in white. As a whole, the shoe’s shape remains true to its roots with a full suede upper, while the usual gold-foiled and debossed PUMA branding on the lateral sides and tongue has been replaced with white and rugged Second Best motifs.

Along with the sneaker release, Second Best has also presented a new video that opens with a puma’s cry, while a wanderer breaks down — after having its hand bitten off — and is born again as the new PUMA Clyde shoe. The video aims to highlight both brands by using different senses and is intended to suggest how the old informs the new.

You can take a closer look at the new Second Best x PUMA Clyde collaboration above and it will be available to shop via a three day pop-up event at Walkers Court, Soho, London, from May 26.

In other footwear news, check out the new Nike Air Max 90 Futura.