Zinedine Zidane
Street football. 90s nostalgia. The most unlikely all-star cast of 2026. adidas’ ‘Backyard Legends’ World Cup film is five minutes of pure joy — watch it here.
‘I know about football, Benito.’ Timothée Chalamet, Messi, Bad Bunny, and Beckham are all in adidas’ 2026 World Cup campaign — and it’s unironically great.
Hypebeast spoke with the French phenom about returning to his roots and championing the next generation of footballers at his Z5 facility in Aix-en-Provence.
The uniquely British imprint reinterprets archival pieces from the adidas and Yohji Yamamoto partnership.
This is how you relight football heritage.
After being taken down in less than four weeks in 2013.
Celebrating the midfielder’s iconic Champions League-winning volley.
Through a series of stills and short film shot by filmmaker Gabriel Moses.
The collaborative label has redefined contemporary fashion and footwear for two decades with minimal branding, elevated silhouettes, and more.
The road to Istanbul begins today.
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