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Hypebeast spoke with creative director Chris Gibbs about his approach to brand-building, the importance of contemporary marketing strategies and his latest collection’s young persona.
Filled with sporty, prep, Mediterranean and military style notes.
Creative director Tom Holmes transforms quintessentially British household items into everyday garments, utilizing pointelle, crochet, seersucker, linen and embroidery.
Marking one of the brand’s most expansive collection’s to date.
Paying homage to the memorable, love-filled moments.
Packed with graphic prints, jeans and leisurewear-inspired outerwear.
The line features crocodile leather jackets, blurred plaid zip-ups, logo tank tops and more.
With the campaign being a satirical take on contemporary paparazzi images.
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