Samantha Jo Alonso was born in Las Vegas, U.S.A. Together, her and Chris Julian founded Las Vegas-based boutique FRUITION. Alonso advocates the active female lifestyle and encourages a healthy fitness regime. Her experiences have garnered her an extensive portfolio that spans across a variety of industries, including fashion, fitness and philanthropy. Alonso also has close ties with Nike. Alonso proactively engages in sport and fitness through the platform she founded, MissionI’mPOSSIBLE, where she encourages healthy lifestyle events, for example, Alonso ran five marathons in one year. Her participation in various marathons has been coupled with a fundraising campaign for charities like The Kanye West Foundation and Team For Kids.