PUMA and Helly Hansen Reunite for Second Collection
Fashion

PUMA and Helly Hansen Reunite for Second Collection

Combining track and sailing-inspired details with bold colorblocking.

Shoe Surgeon & PUMA Craft Real-Life Version of Sonic the Hedgehog's Shoes
Footwear

Shoe Surgeon & PUMA Craft Real-Life Version of Sonic the Hedgehog's Shoes

Top-tier fan service.

PUMA's Latest RS-X³ Channels Doctor Eggman From 'Sonic the Hedghehog'
Footwear

PUMA's Latest RS-X³ Channels Doctor Eggman From 'Sonic the Hedghehog'

Complete with gold rings, chevrons and a score tally.

Def Jam and PUMA Celebrate 30th Anniversary of Public Enemy's 'Fear of a Black Planet'
Footwear

Def Jam and PUMA Celebrate 30th Anniversary of Public Enemy's 'Fear of a Black Planet'

Inspired by the seminal album’s iconography and Def Jam’s original colors.

Air Jordan 1 Hi '85 "Varsity Red" Soars Over the Competition in This Week's Best Footwear Drops
Footwear 

Air Jordan 1 Hi '85 "Varsity Red" Soars Over the Competition in This Week's Best Footwear Drops

Alongside dashing SB Dunks, Kanye West’s adidas YEEZY 700 MNVN debut and more.


Nipsey Hussle's The Marathon Clothing and PUMA Reissue Debut Collection
Fashion

Nipsey Hussle's The Marathon Clothing and PUMA Reissue Debut Collection

With a new campaign featuring Lauren London, YG and others.

Terry Rozier and Chinatown Market Bring the Spirit of Basketball to Paris
Sports

Terry Rozier and Chinatown Market Bring the Spirit of Basketball to Paris

HYPEBEAST France spoke to the two about their latest partnership with PUMA for the NBA Paris game.

PUMA Trailfox Overland Receives "Burnt Russet" & "Golden Rod" Treatments
Footwear

PUMA Trailfox Overland Receives "Burnt Russet" & "Golden Rod" Treatments

Trek-inspirations through and through.

Paul Rodriguez and Nike SB Capture the Championship Belt in This Week's Best Footwear Drops
Footwear 

Paul Rodriguez and Nike SB Capture the Championship Belt in This Week's Best Footwear Drops

Alongside a new adidas YEEZY BOOST 350 V2, the return of a beloved Air Jordan 4 and fresh styles for LeBron James and Paul George.

Chinatown Market Adds Signature Flair to the PUMA Future Rider
Footwear

Chinatown Market Adds Signature Flair to the PUMA Future Rider

Two co-created colorways, each with vivid yellow accents.

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