Prior to the spotlight being turned onto the Olympics, it was focused squarely on The Avengers —
Ever wonder what it takes to keep an Olympian competing at the top of his or her game while
For the iconic athletic apparel purveyor Nike, Tuesday dawned a new age in cutting edge design and
Renowned fashion designer Sir Paul Smith has long been inspired by the sports and the culture it
With adidas as one the Olympic Games’ official sponsors for London 2012, the brand is incorporating
With the 2008 Beijing Olympics coming to a close this weekend, Nike is closing things out with
Gizmodo has posted some images from yesterday’s Olympic Opening Ceremonies in Beijing. A
The mastermind duo, Damon Albarn and Jamie Hewlett, behind the virtual group Gorillaz have
In a bold move, Nike has taken the initiative to create a series of sport specific performance footwear models for all types of events and sports. While in the past, footwear for select sports including equestrian, archery and sailing were without the backing of large and established sporting brands, Nike has overlooked few sports in this Olympic collection. Their collection slated for the 2008 Olympics extends from the aforementioned events to also include weightlifting, taekwondo, BMX, badminton, fencing and running events. Look for these on the feet of the world’s stars this summer.
Source: Sneaker Freaker
