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Nike is a major American sportswear and footwear company, based in Portland, Oregon. The Nike legacy began in 1964, when track athlete Philip Knight and his coach Bill Bowerman set up a small business importing Japanese running shoes under the name Blue Ribbon Sports (BRS). By 1966, growing profits allowed for the first retail space to be opened in Santa Monica, California, and by the end of the decade, Knight and Bowerman’s venture had expanded to include several stores and 20 employees, with sales nearing $300,000 USD. In 1971 the company manufactured the first line of its own products overseas for import into the United States, and it was in this year that the brand name Nike, the Greek goddess of victory, and the Swoosh trademark were introduced. By 1980, Nike had attained a 50% market share in the U.S. athletic shoe market and over the following twenty years went on to gain a huge international presence, sponsoring many high-profile athletes and sports teams around the world. Its notably active role in digital spheres, through the development of social platforms such as Nike+, has only served to fostered this influence. Today, Nike is one of the world’s most recognizable brands, and recorded phenomenal sales of $8.4 billion USD in the first quarter of 2016 alone.

"Metallic Bronze" Coats the Nike Air Max 97 Ultra
Nike Faces A "Brand Problem" With Jordan Brand
The Nike Kobe A.D. Receives A Colorful Mid "Rise" Colorway
Nike Gives the Air Force 1 Mid a Crisp "Black/Sail" Colorway
The Nike Air Max 90 Receives an Alternate Black & White "High Contrast" Colorway
Nike Gets Ready for Winter With the Air Max Goadome In "Golden Beige"
Kevin Durant Disses Under Armour, Sends Stocks Crashing


Nike signs deal to become official apparel supplier for the NBA


Nike becomes official on-field supplier for NFL uniforms, sideline apparel and practice wear


Converse Inc. is acquired for $305 million


Company begins selling its products directly to consumers via its web site


First NikeTown retail outlet opens in Portland, Oregon


Cole Haan, maker of casual and dress shoes, is acquired; "Just Do It" slogan debuts


Company signs Michael Jordan to endorse a version of its Air shoe, the "Air Jordan."


Nike goes public


BRS begins manufacturing its own products overseas, through subcontractors; the Swoosh trademark and the Nike brand are introduced


The company's first retail outlet opens


BRS becomes partnership between Knight and William Bowerman


Philip H. Knight founds Blue Ribbon Sports (BRS) to import Japanese running shoes
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