hype cog

New Balance

First established in 1906 as the "New Balance Arch Support Company,” New Balance founder William J. Riley began making arch supports and prescription footwear to alleviate foot pain. By 2003, the company was ranked third among athletic shoe manufacturers, with an 11 percent share of the market.

New Balance Revives the 574S Icon in a Suede and Mesh Construction
New Balance Unveils Its New Fresh Foam Zante Slip-On Silhouette
New Balance 574 Sport Receives an Outdoor-Friendly Tan Rework
New Balance Celebrates Its 35th Anniversary With The "Flimby Pack"
New Balance's New 997s Are a Prime Choice for Clean, Earth-Toned Kicks
How the New Balance 990 Became a Cultural Phenomenon
New Balance Drops 1978s in Three Sophisticated, All-Season Colorways
Here's Where to Buy the Best Sneakers Releasing in Europe This Weekend
HYPES is a real time popularity metric informing readers of what is trending