hype cog

New Balance

First established in 1906 as the "New Balance Arch Support Company,” New Balance founder William J. Riley began making arch supports and prescription footwear to alleviate foot pain. By 2003, the company was ranked third among athletic shoe manufacturers, with an 11 percent share of the market.

Watch Photographers Swopes and David Hubacher Get the Perfect Shot in Chicago and Switzerland
New Balance's ML597GSB Sports a Striking Red Colorway
The 12 Best Lunar New Year Zodiac-Themed Sneakers
The New Balance 420 Gets the Monochrome Treatment
New Balance Crafts A "Toucan" 998 for J.Crew
New Balance Expands Its 247 Collection With the All-New 247 Sport
The New Balance 998 Receives Another Stateside Tribute
This New Balance 990V2 Colorway Is Inspired by Chocolate
The Classic New Balance 580 Receives A 'Bleached Sunrise' Colorway
New Balance Takes the Wraps off the Limited 585AIL "Made in USA" Silhouette
 
HYPES is a real time popularity metric informing readers of what is trending