C.J. McCollum Inks Sneaker Deal With Li-Ning
Footwear

C.J. McCollum Inks Sneaker Deal With Li-Ning

The Portland Trail Blazers guard leaves Nike for the Chinese sneaker company.

Dwyane Wade Unveils a White Colorway for the Li-Ning Way of Wade 6
Footwear

Dwyane Wade Unveils a White Colorway for the Li-Ning Way of Wade 6

The latest member of Wade’s signature collection.

Can Lonzo Ball and the Big Baller Brand Transform the Signature Sneaker Market as We Know It?
Sports

Can Lonzo Ball and the Big Baller Brand Transform the Signature Sneaker Market as We Know It?

With Nike, adidas and UA refusing LaVar’s terms, Big Baller Brand has assumed full existential tailspin before it could even take off.

Essentials: Dwyane Wade's Game 6 Fit
Sports

Essentials: Dwyane Wade's Game 6 Fit

The 12-time All-Star breaks down his pre-game routine ahead of tonight’s elimination game against the Celtics.

Nike, adidas and Under Armour Pass on Signing Lonzo Ball
Sports

Nike, adidas and Under Armour Pass on Signing Lonzo Ball

“We’re not going to sign with a company and then wait around for 5 or 6 years for a shoe like Paul George.”


Li-Ning Way Of Wade 4
Footwear

Li-Ning Way Of Wade 4

Dwyane Wade’s latest shoe comes just in time for the 2015-16 NBA season.

Winners of Li-Ning's “Make Your Own WOW” Design Competition Get to Party With Dwyane Wade
Footwear

Winners of Li-Ning's “Make Your Own WOW” Design Competition Get to Party With Dwyane Wade

Chinese athletic company Li-Ning has started a new design competition, titled “Make Your Own WOW.”

Li-Ning 2014 Way Of Wade 2 "Birthday"
Footwear Fashion

Li-Ning 2014 Way Of Wade 2 "Birthday"

Chinese sportswear behemoth Li-Ning continues on its steady transition into the American market,

Li-Ning Way of Wade "Dynasty"
Footwear Fashion

Li-Ning Way of Wade "Dynasty"

Although his third NBA title run may falter this evening in Miami, Dwayne Wade and his shoe

Li-Ning Wade All City Black/Red
Footwear Fashion

Li-Ning Wade All City Black/Red

The second shoe to come out of Li-Ning’s long-term relationship with Miami Heat superstar Dwayne

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