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Nike Publicly Addresses String of Ripped NBA Jerseys
Sports

Nike Publicly Addresses String of Ripped NBA Jerseys
“We are very concerned to see any game day tear and are working to implement a solution…”
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LeBron James Debuts Lifestyle Nike LeBron 15 Prior to Historic Performance
Footwear

LeBron James Debuts Lifestyle Nike LeBron 15 Prior to Historic Performance
Reading “Long Live the King.”
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King James Becomes Youngest NBA Player to Surpass 29,000 Career Points
Sports

King James Becomes Youngest NBA Player to Surpass 29,000 Career Points
Continuing his already historic career.
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Here's What LeBron James, Neymar Jr., Chance The Rapper & More Wore for Halloween 2017
Fashion

Here's What LeBron James, Neymar Jr., Chance The Rapper & More Wore for Halloween 2017
Pennywise the Clown looks creepy as ever.
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LeBron James Takes Shotgun for Apple Music's 'Carpool Karaoke' Finale
Sports

LeBron James Takes Shotgun for Apple Music's 'Carpool Karaoke' Finale
With Ice Cube kickin’ it in the back.
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Lebron James: The New-Age Leader
Sports

Lebron James: The New-Age Leader
HYPEBEAST Magazine speaks to the legendary basketball player about his off-court duties
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Nike Set to Drop "LeBron Watch" Program, Bringing Exclusive PEs to Your Closet
Footwear

Nike Set to Drop "LeBron Watch" Program, Bringing Exclusive PEs to Your Closet
Keep your eyes peeled.
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The Nike LeBron 15 Surfaces in a Subtle Red Color Scheme
Footwear

The Nike LeBron 15 Surfaces in a Subtle Red Color Scheme
Another lifestyle rework for the signature hoops silhouette.
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Nike's LeBron 15 Will Undergo A "Black Gum" Makeover
Footwear

Nike's LeBron 15 Will Undergo A "Black Gum" Makeover
Scheduled for a December drop.
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King James Gets a Pair of Custom LeBron 15s from The Shoe Surgeon
Footwear

King James Gets a Pair of Custom LeBron 15s from The Shoe Surgeon
Made for the cover of ‘GQ.’
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Nike Builds the Hype of the New NBA Season With "Want It All" Spot
Sports

Nike Builds the Hype of the New NBA Season With "Want It All" Spot
Who will be going for the gold this season?
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Celtics' New Guard Kyrie Irving to Receive Special Welcome From the Cavs
Sports

Celtics' New Guard Kyrie Irving to Receive Special Welcome From the Cavs
On opening night of the new NBA season.
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