The platform will allow Cole and other prominent producers to sell their own beats.
With the help of his new album ‘The Off-Season.’
Cole first sported the model during his Basketball Africa League debut, and it’s also been worn by Skylar Diggins-Smith.
The rapper flies a Dreamville-embossed helicopter and raps in front of a raging fire.
‘The Off-Season’ is expected to earn the biggest opening week of 2021 so far.