Hypebeast Cup NY
Six New York creatives style up for the World Cup — and talk heritage, craft, and fandom — as Hypebeast Cup takes over SoHo.
Presented by
Depop
Kevin Fareri curates the first selection of vintage soccer gear on the rotating rack of Depop sellers on display at the Hypebeast Cup pop-up.
Take a look inside Hypebeast Cup’s month-long New York activation, where football, fashion, music and community continue to collide.
Ahead of their Hypebeast Cup pop-up, founders Robbie Laing and Vicente Reynoso on building a brand where Cocteau Twins, Militarie Gun, and Fred again.. all live on deadstock soccer kits.
Ahead of her Hypebeast Cup pop-up, Mia Marquez, the designer behind Recovered, reflects on the projects that birthed her signature shirring technique.
Ahead of Hypebeast Cup New York, the London-based artist reflects on football, identity and the beauty of overlooked moments.
Presented by
feature
Known for challenging our conception of football culture through clothing, Hattie Crowther’s latest capsule collection looks beyond trophies and scorelines to the moments fans never forget.
Bridging both generational and style gaps, the label nods to both the past and future of the sport’s most fashionable instincts.
Following stops in Shanghai, Tokyo and Singapore, the final chapter arrives in SoHo with live match screenings, exclusive collaborations and community-led programming.
