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Hypebeast Cup NY

SOCCERTES Is New York's Answer to Football Fashion
Fashion

SOCCERTES Is New York's Answer to Football Fashion

Bridging both generational and style gaps, the label nods to both the past and future of the sport’s most fashionable instincts.
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Hypebeast Cup’s Global Tour Ends in New York With a Month-Long Football Culture Hub

Hypebeast Cup’s Global Tour Ends in New York With a Month-Long Football Culture Hub

Following stops in Shanghai, Tokyo and Singapore, the final chapter arrives in SoHo with live match screenings, exclusive collaborations and community-led programming.
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