HB100

How Virgil Abloh Broke the Codes and Rewrote the Matrix

How Virgil Abloh Broke the Codes and Rewrote the Matrix

Beyond the quotation marks, Virgil Abloh redesigned what it means to be a designer. This year’s Hypebeast100 Hall of Fame honors a creator who changed culture forever.

How Chitose Abe Became the Designer of 2025
Fashion

How Chitose Abe Became the Designer of 2025

In a year of resets and rethinks, Abe’s singular vision showed why sacai doesn’t need reinvention to stand apart.

How Kasing Lung’s Labubu Became the Billion-Dollar Bag Charm
Art

How Kasing Lung’s Labubu Became the Billion-Dollar Bag Charm

The artist breaks down the power of scarcity, the importance of high-fashion collaborations, and hints at the new chapter for the sharp-toothed elf.

ASICS Won 2025 by Perfecting the Shoes People Actually Wear
Footwear

ASICS Won 2025 by Perfecting the Shoes People Actually Wear

As our 2025 Footwear Brand of the Year, we spoke with ASICS about how it balances collaboration, comfort, and continuity.

A.PRESSE Is Proof That Quiet Craftsmanship Still Wins in Fashion
Fashion

A.PRESSE Is Proof That Quiet Craftsmanship Still Wins in Fashion

As our Best New Brand of 2025, we reflect on how A.PRESSE became fashion’s most talked-about brand without saying too much.

Meet the Emerging Designers Shaping Tomorrow’s Fashion
Fashion

Meet the Emerging Designers Shaping Tomorrow’s Fashion

Across tailoring, sport, and experimentation, this year’s Hypebeast100 Next class of emerging designers share how intention, material, and lived experience are shaping their work.


Hypebeast100 2025: This Year’s List of the Most Accomplished Creatives
Fashion

Hypebeast100 2025: This Year’s List of the Most Accomplished Creatives

Individuals in fashion who’ve continued to inspire and influence vast industries and communities.

Standing Out in a Sea of Collabs Starts With Story, Just Ask Levi’s
Footwear Fashion

Standing Out in a Sea of Collabs Starts With Story, Just Ask Levi’s

As our 2025 Collaborator of the Year, we spoke with Levi’s Vice President of Merchandising and Design Collaborations, Leo Gamboa, about why the strongest partnerships still begin with story.

Hypebeast100 2024: This Year’s List of the Most Accomplished Creatives
Fashion

Hypebeast100 2024: This Year’s List of the Most Accomplished Creatives

Individuals in fashion who’ve continued to inspire and influence vast industries and communities.

In Conversation With the 2024 Hypebeast100 Cover Stars
Fashion

In Conversation With the 2024 Hypebeast100 Cover Stars

Brice Partouche, Jiyong Kim, Peggy Gou and Willy Chavarria assess the year’s cultural landscape and discuss the future.

Hypebeast100 2023: This Year’s List of the Most Accomplished Creatives
Fashion

Hypebeast100 2023: This Year’s List of the Most Accomplished Creatives

Individuals in fashion who’ve continued to inspire and influence vast industries and communities.

In Conversation With the 2023 Hypebeast100 Cover Stars
Fashion

In Conversation With the 2023 Hypebeast100 Cover Stars

J Balvin, Glenn Martens, Christa Bösch and Cosima Gadient share their thoughts on how culture shifted this year and what’s to come in the future.

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