EA Sports FC
The bold new design, created in collaboration with PUMA, features integrated NFC technology that bridges the gap between the physical and digital worlds.
The reggaeton icon talks about his latest collaboration, merging culture, community, and creativity.
Max Verstappen went 1-on-1 with Hypebeast in a game of EA Sports FC during a break on the set of his latest TV commercial.
Hypebeast spoke with the Brazilian wonderkid to discuss his meteoric rise playing for Real Madrid and the Brazilian National Team, as well as his latest ambassadorship for the new GEN / EA SPORTS athlete engagement program.
Becoming the youngest cover star in the franchise’s history.
Featuring a range of seasonal items, themes and apparel inspired by Nike’s iconic Air Max history.
4.1 billion goals have been scored in 1.6 billion games to date.
The process of rebranding the best-selling sports video game of all time.
The game is launches later this month.
Hypebeast spoke with the French phenom about returning to his roots and championing the next generation of footballers at his Z5 facility in Aix-en-Provence.
Launching with a new logo that’ll be used in forthcoming soccer video games.
‘FIFA 23’ will be the last game under the original partnership.
