Cole Bennett recalls setting up a makeshift studio on the video’s set to finish recording the track.
Bennett and his video production team sat down with Hypebeast to spill more about the behind-the-curtain process of making Lyrical Lemonade’s debut album – and air their “grievances” about the infamous yellow curtain.
Including Kid Cudi, Eminem, Lil Yachty and more.
Complemented by a classic Cole Bennett-helmed music video.
The Lyrical Lemonade founder puts his spin on Carson’s edgy aesthetic.
The second track on the Cole Bennett-led collective’s forthcoming album.
In a classic Bennett visual experience.
Alongside a nostalgic music video featuring original footage.
Featuring an outro speech delivered by Rick Rubin.
Sounding off consecutive rhymes for 100 mugshots.