hype cog


adidas is a leading German sportswear brand that produces sports shoes, clothing and accessories, founded by Adolf Adi in 1949. In 1993, Robert Louis-Dreyfus bought Adidas and revamped it into a marketing-driven brand and it goes public in 1995. adidas has produced many of the most popular sneaker models, including the Stan Smith, Superstar and the ZX Flux, and made well-known collaboration with Yohji Yamamoto for Y-3, Stella McCartney, Kanye West, Eason Chan, etc. Currently adidas manufactures products for everything from soccer and basketball, to baseball and skateboarding.

adidas Brings BOOST to the Soccer-Inspired "Ocean Storm" Party
adidas's ClimaCool 02/17 Extends Its Summer Run With Clean Offering
White Mountaineering & adidas Originals Connect on Two Monochromatic Campus 80s
adidas & Dak Prescott Unveil New Reigning Champ Collaboration
adidas ClimaCool 02/17 Looks to Continue Summer Dominance With Two New Colors
adidas by kolor Widens Its Scope With New 2018 Spring/Summer Collection


Expands partnership with Kanye West beyond Yeezy shoes


Reebok joins adidas


Launches sports-inspired streetwear line


Business goes public


Registers the Trefoil logo


Delivers first official ball Telstar to FIFA World Cup


Launches first piece of apparel


Founded in the small town of Herzogenaurach by Adi Dassler
HYPES is a real time popularity metric informing readers of what is trending