Carti turned candy into luxury at the 2025 BET Awards.
A limited edition set of jewelry.
Arriving in five styles of eyewear.
Quite literally shaped like the brand’s iconic elliptical “O” logo.
Totalling over 150 carats of diamonds, Alex Moss shares with Hypebeast the creative process behind the pieces.
Taking a trip down memory with a 21-design collection that also comes with a special Bratz doll.
The Miami-inspired apparel and accessories debuted at an event hosted by the producer.
Just in time for Queen B’s next tour.
In celebration of his latest album ‘Übermensch.’
His first campaign with the house.
The French luxury house also taps Kendrick as their face of its eyewear division.