Sega

Retro Gaming and Fashion Collaborations Have Found a Pixel Perfect Synergy
Fashion 

Retro Gaming and Fashion Collaborations Have Found a Pixel Perfect Synergy

Taking a look at some of the biggest collabs of this genre this year and diving into whether or not this golden ratio for cultural and commercial success will last.

'Infinity Castle' Version of Zenitsu Joins 'Demon Slayer: Hinokami Chronicles 2' Game in New DLC
Gaming

'Infinity Castle' Version of Zenitsu Joins 'Demon Slayer: Hinokami Chronicles 2' Game in New DLC

Following the character’s former senior, Kaigaku, who have turned into the Upper Rank Six Demon.

8 Drops You Don't Want to Miss This Week
Fashion 

8 Drops You Don't Want to Miss This Week

Featuring Supreme, sacai, Levi’s and more.

Timberland and SEGA Drop Exclusive Shadow the Hedgehog 6-Inch Boot and Apparel Collaboration
Fashion

Timberland and SEGA Drop Exclusive Shadow the Hedgehog 6-Inch Boot and Apparel Collaboration

Along with short-sleeve and long-sleeve graphic shirts, all of which are limited to just a few pieces.

8 Drops You Don't Want to Miss This Week
Fashion 

8 Drops You Don't Want to Miss This Week

Featuring Palace, Kith, Barbour and more.

Upper Rank Demon Kaigaku Joins ‘Demon Slayer: Hinokami Chronicles 2’ Game in New Infinity Castle DLC
Gaming

Upper Rank Demon Kaigaku Joins ‘Demon Slayer: Hinokami Chronicles 2’ Game in New Infinity Castle DLC

With a new version of Zenitsu set to follow in December 2025.


FREAK'S STORE Celebrates SEGA's 65th Anniversary With a Special Collection
Fashion

FREAK'S STORE Celebrates SEGA's 65th Anniversary With a Special Collection

Featuring iconic IPs like ‘Sonic the Hedgehog’, ‘Nights into Dreams’ and ‘Yakuza’.

'Sonic the Hedgehog' Teams up With Puma for a Playful Collection
Footwear

'Sonic the Hedgehog' Teams up With Puma for a Playful Collection

Featuring Sonic, Tails and Shadow.

You Can Now Play as Muzan in ‘Demon Slayer -Kimetsu No Yaiba- The Hinokami Chronicles 2’
Gaming

You Can Now Play as Muzan in ‘Demon Slayer -Kimetsu No Yaiba- The Hinokami Chronicles 2’

The series’ ultimate villain joins the lineup in a free game update.

Inside SEGA’s ‘SHINOBI: Art of Vengeance’ Takeover at Hypegolf Clubhouse
Gaming

Inside SEGA’s ‘SHINOBI: Art of Vengeance’ Takeover at Hypegolf Clubhouse

Presented by Sega
Guests played the new title, took home merch and checked out the Anti Social Social Club x Shinobi collection.

8 Drops You Don't Want to Miss This Week
Fashion 

8 Drops You Don't Want to Miss This Week

Featuring Supreme, Palace and Nike NOCTA.

MARKET and SEGA Team up for 'Sonic the Hedgehog' Collaboration
Fashion

MARKET and SEGA Team up for 'Sonic the Hedgehog' Collaboration

Arriving later this week.

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