With a campaign starring North West, Ken Carson, Mariah the Scientist and more, and helmed by Harmony Korine.
Skims is expecting to surpass $1 billion USD in sales this year.
The latest collaboration pushes the boundaries of performance and personal expression with new materials, accessories and a focus on year-round versatility.
Featuring more than 50, including Jordan Chiles, Romane Dicko, Beatriz Hatz, Chloe Kim, Nelly Korda, Sha’Carri Richardson, Madisen Skinner and Serena Williams.
Along with other new lounge pieces, the campaign features the Heavyweight Fleece Jogger, Zip-Up Hoodie, and SKIMS Basics T-Shirt.
The first collection was originally scheduled to drop in Spring 2025.
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A timeline to NikeSKIMS and why the partnership makes perfect sense in the current moment.
With a new Nike CEO, the move is part of the sports gear titan’s evolving strategy and yet another chapter in the expansion of Kim Kardashian’s business empire.
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