Erin Magee, who announced her departure from Supreme last week, is the first person to hold the role at Kim Kardashian’s label.
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The tabi-inspired Nike silhouette returns with satin paneling, a midfoot strap, and its signature segmented sole intact.
Alongside the apparel, the label brings back its Rift Satin sneaker in a trio of new colorways.
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Designed by Rafael de Cárdenas Ltd., the 12,000-square-foot space marks the brand’s largest retail location in Europe.
Photographed by Nadia Lee Cohen, the mock-comeback campaign stars Will Ferrell’s character ahead of his upcoming Netflix comedy series.
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The brand’s first flagship store in China opens this fall.
The split-toe silhouette goes monochrome bubble gum pink for summer.
Marrying Nike’s Dri-FIT tech with the SKIMS founder’s penchant for fit.
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