PUMA Announces Former adidas Executive, Arthur Hoeld, as New CEO
Fashion

PUMA Announces Former adidas Executive, Arthur Hoeld, as New CEO

After 26 years at adidas including stints leading Originals, Y-3 and YEEZY, Hoeld will make the short 1.2-mile stroll across the village to start his new job in July.

LaMelo Ball and PUMA Introduce the MB.04 Low
Footwear

LaMelo Ball and PUMA Introduce the MB.04 Low

Debuting in an out-of-this-world “Alien Skin” colorway.

Breanna Stewart and PUMA Score With the Stewie 4
Footwear

Breanna Stewart and PUMA Score With the Stewie 4

Out this month, the WNBA MVP’s latest signature shoe is packed with PUMA Hoops’ most-advanced tech.

CNCPTS and PUMA Unveil the Mostro Fey "Dual Identities" Pack
Footwear

CNCPTS and PUMA Unveil the Mostro Fey "Dual Identities" Pack

Featuring a vibrant “Glowing Pink” and a sleek “Black” edition.

A Ma Maniére and Nike's "For The Love" Collection Brings Appreciation to This Week's Best Footwear Drops
Footwear

A Ma Maniére and Nike's "For The Love" Collection Brings Appreciation to This Week's Best Footwear Drops

The three-shoe campaign is accompanied by new silhouettes from Bad Bunny x adidas, A$AP Rocky x PUMA, special pairs for Air Max Day, and more.

PUMA Teams With INSIDE TAG on "Ur Mostro Communication"
Footwear

PUMA Teams With INSIDE TAG on "Ur Mostro Communication"

Another eye-catching reimagination of the disruptive sneaker.


PUMA's 'Harry Potter' Collab Is For Witches, Wizards, and Muggles
Fashion

PUMA's 'Harry Potter' Collab Is For Witches, Wizards, and Muggles

Featuring Gryffindor and Slytherin Palermo sneakers. quidditch-inspired apparel, spellbinding accessories and more.

ROMBAUT and PUMA Are Soaring Into the Future
Footwear

ROMBAUT and PUMA Are Soaring Into the Future

Founder Mats Rombaut breaks down his debut collaboration with the German sportswear brand, recounts his time as the head of footwear at YEEZY, and more.

Meet the PUMA Mostro Disccord, A$AP Rocky's New Signature Shoe
Footwear

Meet the PUMA Mostro Disccord, A$AP Rocky's New Signature Shoe

Designer Jon Tang shares how he and Flacko find synergy, why PUMA’s Disc System landed on the Mostro for the first time, and more.

PUMA Named the Premier League's Official Partner
Sports

PUMA Named the Premier League's Official Partner

Along with being the Official Ball Supplier, the German sportswear label will work with the League on grassroots football programs, marketing campaigns, and more.

LaMelo Ball's PUMA MB.04 Goes Golden
Footwear

LaMelo Ball's PUMA MB.04 Goes Golden

This new “Golden Child” colorway drops tomorrow.

PUMA's Sales Climbed 4% in 2024
Fashion

PUMA's Sales Climbed 4% in 2024

However, the company’s profitability remained stagnant amid geopolitical and macroeconomic challenges.

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