Premier League
The Nike veteran tells Hypebeast about three decades of football shirt design, cultural storytelling and why bold ’90s graphics still resonate today.
Along with being the Official Ball Supplier, the German sportswear label will work with the League on grassroots football programs, marketing campaigns, and more.
The duo’s on-pitch partnership kicks off with the 2025/26 season.
Hypebeast caught up with the Liverpool F.C. captain to talk about leadership, his career so far, favorite cities to visit and his new Expedia Travel Shop.
With his latest initiative, the Liverpool FC legend is making his most altruistic assist to date.
Take a closer look at the Liverpool right-back’s must-have items.
Working with brand agency, Nomad, England’s top flight looks to “reimagine the match-day experience.”
Taking inspiration from the diversity of over 121 nationalities that represent the Premier League.
Fans continue to guess which baller is performing under the pseudonym, DIDE.
As fans are desperate to see Arsenal possibly lift its first league title since 2004.
The current Premier League champions have been charged of breaking over 100 financial rules over a 10-year period.
“It’s only a matter of time before all 20 top-flight English teams feature in the top 30.”
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