UNNA SS27 Infuses Ultra-Light Performance Gear With '90s Nostalgia
Fashion

UNNA SS27 Infuses Ultra-Light Performance Gear With '90s Nostalgia

The Swedish running label exclusively reveals a collection of “technical pieces that don’t necessarily look technical and clothes you can leave the house in before your run and still want to wear long after it’s over.”

COMME des GARÇONS HOMME and New Balance Deliver Rugged Utility on the Revived 1226 Archival Runner
Footwear

COMME des GARÇONS HOMME and New Balance Deliver Rugged Utility on the Revived 1226 Archival Runner

Hypebeast received an exclusive first look during PFW SS27 of the collaborative “Charcoal/Brown/Khaki” colorway.

Junya Watanabe MAN x New Balance Revive the "Lost Prototype" 574
Footwear

Junya Watanabe MAN x New Balance Revive the "Lost Prototype" 574

Here’s an exclusive first look at the collaborative relaunch in two colorways and in a premium nubuck, CCAP technology and a taller sole unit.

HYACYN's "REF 11211" SS27 Collection Reconfigures Ready-to-Wear With Slimmer Silhouettes and Structured Tailoring
Fashion

HYACYN's "REF 11211" SS27 Collection Reconfigures Ready-to-Wear With Slimmer Silhouettes and Structured Tailoring

The New York label makes its Paris debut by looking inward to refine its core design language.

Brain Dead x Crocs Let Nature Reshape the Echo II and Trailbreak 2
Footwear

Brain Dead x Crocs Let Nature Reshape the Echo II and Trailbreak 2

The Paris Fashion Week debut pairs snail-shaped charms with marbled midsoles across two reworked silhouettes.

Inside Hypebeast Afterhours: Paris Fashion Week Wrap Party at Soho House

Inside Hypebeast Afterhours: Paris Fashion Week Wrap Party at Soho House

A star-studded look at the family-style wrap party celebrating Song for the Mute’s debut runway show alongside fashion’s vanguard.


Closer Look at the Upcoming JiyongKim x PUMA CELL GEO 1
Footwear

Closer Look at the Upcoming JiyongKim x PUMA CELL GEO 1

Here’s an in-hand look at the collaborative sneaker that infuses PUMA’s bold silhouette with the Korean designer’s signature sun-bleached aesthetic.

Closer Look at the sacai SS27 Birkenstock Hybrids With Dr. Woo's Fine-Line Ink
Footwear

Closer Look at the sacai SS27 Birkenstock Hybrids With Dr. Woo's Fine-Line Ink

Chitose Abe’s “The New Classics” runway subverts traditional footwear by blending the Boston clog, Arizona sandal, and legendary tattoo artistry.

Studio Nicholson Debuts at Paris Fashion Week With Its SS27 Collection
Fashion

Studio Nicholson Debuts at Paris Fashion Week With Its SS27 Collection

Titled “This is who we are.”

POST ARCHIVE FACTION (PAF) SS27 Plays With Distortion and Concealment
Fashion

POST ARCHIVE FACTION (PAF) SS27 Plays With Distortion and Concealment

Creative Director Dongjoon Lim brings raw intensity to Paris Fashion Week, translating poetic themes into a technical pieces.

Wooyoungmi SS27 Translates the Korean Concept of "Heung" Into a Sentient Wardrobe
Fashion

Wooyoungmi SS27 Translates the Korean Concept of "Heung" Into a Sentient Wardrobe

Madame Woo builds a cross-cultural study of joy-through-dressing, from crumple-dyed sheer coats to minhwa crane embroideries and norigae-inspired leather charms

Y-3 SS27 Re-Codes Blokecore With Poetic Brutalism
Fashion

Y-3 SS27 Re-Codes Blokecore With Poetic Brutalism

Featuring a collaboration with Takahiro Miyashita.

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