First Look at the Nike Zoom LeBron NXXT Gen "FAMU"
Footwear

First Look at the Nike Zoom LeBron NXXT Gen "FAMU"

As a part of his six-year endorsement and apparel deal with Florida A&M.
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3,852 Hypes   0 Comments
LeBron James Is Now the NBA's All-Time Leader in Minutes Played
Sports

LeBron James Is Now the NBA's All-Time Leader in Minutes Played

Surpassing Kareem Abdul-Jabbar.
By /
3,198 Hypes   4 Comments
Check Out LeBron James' F&F UNKNWN x Nike LeBron 21
Footwear

Check Out LeBron James' F&F UNKNWN x Nike LeBron 21

King James rocked the exclusive colorway while becoming the first NBA player to ever surpass the 39,000 career point mark.
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8,337 Hypes   6 Comments
UNINTERRUPTED's FW23 Delivery is an Ode to 50 Years of Hip-Hop
Fashion

UNINTERRUPTED's FW23 Delivery is an Ode to 50 Years of Hip-Hop

Tapping into the undying bond between hip-hop and basketball.
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1,991 Hypes   1 Comments
World's First Official LeBron James Museum Is Opening
Sports

World's First Official LeBron James Museum Is Opening

LeBron James’ Home Court is opening later this month in Akron, Ohio.
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11,736 Hypes   14 Comments
Nike Celebrates the 20th Anniversary of LeBron James' First NBA Game with Special Zoom LeBron NXXT Gen PE
Footwear

Nike Celebrates the 20th Anniversary of LeBron James' First NBA Game with Special Zoom LeBron NXXT Gen PE

Inspired by the Air Zoom Generation ‘Bron wore for his debut — which, just like last night’s game, was against the Sacramento Kings.
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8,327 Hypes   1 Comments
Beats by Dre Tapped LeBron James and Apple Announced a “Scary Fast” Event in This Week’s Tech Roundup
Tech & Gadgets 

Beats by Dre Tapped LeBron James and Apple Announced a “Scary Fast” Event in This Week’s Tech Roundup

Instagram is also testing a feed for verified users only.
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4,657 Hypes   0 Comments
The Best Shoes from the Nike Doernbecher Freestyle Program
Footwear 

The Best Shoes from the Nike Doernbecher Freestyle Program

Recounting ten of the most fun kid-designed pairs ahead of the duo’s reveal of its 19th collection.
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11,848 Hypes   1 Comments
First Look at the Nike LeBron 21 "Abalone Pearl"
Footwear

First Look at the Nike LeBron 21 "Abalone Pearl"

Landing on shelves this December.
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12,287 Hypes   4 Comments
Beats by Dre Enlist Erling Haaland and LeBron James for New "The King & The Viking" Campaign
Tech & Gadgets 

Beats by Dre Enlist Erling Haaland and LeBron James for New "The King & The Viking" Campaign

With Haaland joining the Beats team as an official brand ambassador.
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5,258 Hypes   5 Comments
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