Take a look at how Apple designers create their iconic products.
All proceeds benefit the Museum’s move to Kensington.
“In what we do,” says Cook, “design is crucial, as it is in fashion.”
Charlie Rose sits down with Tim Cook, goes inside Jony Ive’s secret design studio and more.
Designer Jonathan Ive reveals his process behind reinventing the everyday object for the digital age.
Get ready to spend even more hours inside the Apple Store.
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