Allowing you to sit on the FROW of the brand’s Spring 2025 show in Shanghai.
The collaboration includes both in-game content and physical merchandise.
Shot by Mario Sorrenti, the imagery stars Nicole Kidman, Kate Moss, Amelia Gray and Kit Butler.
Demna’s disruptive creations reference four tenets of the House’s founders codes while platforming his own eccentric style.
The line, which includes “B”-branded volleyballs, boogie boards, racquets and more, arrives alongside a Paris-inspired “Souvenir Shop.”
Featuring iterations of the Speed Trainer and the 3XL
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Following its Spring 2025 runway on Thursday, the Spanish luxury house kicked off its sportswear partnership with a full range of co-branded gear online.
On sky-high leather boots and ultra-sized platform sneakers, the Demna-led brand envisions a bold-shouldered new uniform — complete with an Under Armour collaboration.
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