Awake NY Enlists Happy Socks for a Fencing-Inspired Capsule
Fashion

Awake NY Enlists Happy Socks for a Fencing-Inspired Capsule

What Happy Socks’ creative director calls “the Rolls Royce of socks.”
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1.4K   2 Comments
Awake NY Taps Rocky's Matcha for a Green Tea-Powered Collaboration
Fashion

Awake NY Taps Rocky's Matcha for a Green Tea-Powered Collaboration

Featuring illustrative hoodies, T-shirts, caps and tumblers.
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2.3K   0 Comments
Awake NY Taps Friends and Family For Second Fall 2023 Delivery
Fashion

Awake NY Taps Friends and Family For Second Fall 2023 Delivery

Enlisting the local community to model the vibrant range of cozy pieces.
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2.5K   6 Comments
Get a Closer Look at Some of This Year's Family Style Food Festival Collabs
Fashion

Get a Closer Look at Some of This Year's Family Style Food Festival Collabs

Including Awake NY x Rocky’s Matcha, Billionaire Boys Club x Bonnie’s Lifestyle and many, many more.
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3.4K   1 Comments
Concepts and New Balance Revisit the 998 “C-Note” in This Week’s Best Footwear Drops
Footwear 

Concepts and New Balance Revisit the 998 “C-Note” in This Week’s Best Footwear Drops

The coveted sneaker makes its return alongside the latest projects from AMBUSH x Nike, Rick Owens DRKSHDW x Converse and more.
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10.8K   0 Comments
Awake NY and Converse Cook Up a Trio of One Star Pro Collabs
Footwear

Awake NY and Converse Cook Up a Trio of One Star Pro Collabs

A salute to Awake NY founder Angelo Baque’s favorite ’90s alternative music.
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4.5K   4 Comments
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